Sales / Digital Marketing Executive at Purplesmith Consulting

Purplesmith Consulting is a recruitment agency, Human Resources Services and Business Consulting Firm.

We are recruiting to fill the position below:

Job Title: Sales / Digital Marketing Executive

Location: Abuja (FCT)
Employment Type: Full-time

Description 

• A Sales & Digital Marketing Executive combines traditional sales skills with digital marketing expertise to drive customer acquisition, revenue growth, and brand awareness.
• This hybrid role focuses on leveraging digital platforms to generate leads, convert prospects into customers, and maintain strong client relationships while implementing online marketing strategies.

Responsibilities of a Sales & Digital Marketing Executive
Sales Responsibilities:

Lead Generation and Prospecting:

• Identifying potential clients through online and offline research.
• Generating leads using digital tools like LinkedIn, email marketing, and CRM systems.
• Networking at events or through referrals to build a customer base.

Client Engagement and Relationship Building:

• Engaging with potential clients to understand their needs and propose suitable products or services.
• Building and maintaining relationships with new and existing customers.
• Following up on leads and inquiries to convert prospects into buyers.

Sales Target Achievement:

• Meeting or exceeding individual and team sales quotas.
• Presenting and demonstrating products/services to close deals.
• Negotiating pricing and contracts with clients to finalize sales.

Reporting and Analysis:

• Documenting sales activities, client interactions, and outcomes.
• Generating sales performance reports and sharing insights with management.

Digital Marketing Responsibilities:
Campaign Development and Management:

• Planning and executing digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and email.
• Creating and managing social media content to engage audiences and attract potential leads.

Content Marketing:

• Developing blogs, videos, graphics, and other multimedia to promote products or services.
• Optimizing content for SEO to drive organic traffic and improve visibility.

Lead Nurturing and Conversion:

• Running email marketing campaigns to nurture leads and keep customers engaged.
• Using landing pages, call-to-action buttons, and digital ads to capture and convert leads.

Data Analysis and Performance Tracking:

• Monitoring campaign performance using tools like Google Analytics, social media insights, and CRM software.
• Adjusting strategies based on metrics like engagement rates, click-through rates (CTR), and conversion rates.

Trend Monitoring and Innovation:

• Staying updated on the latest digital marketing trends and tools.
• Exploring new strategies to optimize customer acquisition and retention through online channels.

Educational Qualifications

• Bachelor’s Degree in one of the following fields: Marketing, Business Administration. Communications, Digital Marketing, Sales or related disciplines

Professional Experience:

• Sales Experience: At least 1-3 years of experience in sales, business development, or account management.
• Proven track record of meeting or exceeding sales targets.

Digital Marketing Experience:

• Experience in running digital marketing campaigns (social media, Google Ads, SEO, email marketing, etc.).
• Familiarity with e-commerce platforms, if applicable.

Application Closing Date
6th January, 2025.

Method of Application
Interested and qualified candidates should send their CV, Photograph and Portfolio to: [email protected] using the job title as the subject of the email.