Digital Marketing Specialist at BigFix Integrated Technologies

BigFix Integrated Technologies is a professional IT services company that specializes in providing cost effective, high value technology and business solutions. We help our clients with the selection, installation and maintenance of their complete IT infrastructure that runs their business.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos
Employment Type: Full Time

Job Description

• We are seeking a talented and passionate Digital Marketing Specialist to join our growing team.
• The ideal candidate will be a creative and data-driven individual with a strong understanding of digital marketing principles and a proven track record of success in driving online growth.

Responsibilities
SEO:

• Conduct keyword research and analysis.
• On-page and off-page SEO optimization.
• Track, report, and analyze website traffic and SEO performance.

Lead Generation: 

• Develop and implement lead generation strategies across various channels (e.g., website forms, social media campaigns, email marketing).
• Track and analyze lead conversion rates and identify areas for improvement.

Email Marketing: 

• Create, design, and execute targeted email campaigns.
• Manage email lists and maintain deliverability.
• Track email campaign performance and optimize accordingly.

Brand Promotions: 

• Develop and execute integrated marketing campaigns to enhance brand awareness and visibility.
• Manage online reputation and respond to customer inquiries and reviews.

Social Media Management: 

• Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Create engaging social media content and monitor online conversations.
• Analyze social media performance and identify areas for improvement.

Marketing Strategy: 

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Conduct market research and competitor analysis.
• Stay up-to-date with the latest digital marketing trends and best practices.

Paid Advertising: 

• Manage paid advertising campaigns on platforms like Google Ads, social media, and other relevant channels.
• Track and optimize campaign performance to maximize ROI.

Qualifications

• Degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing.
• Proven experience in SEO, lead generation, email marketing, and social media marketing.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency in using marketing automation tools 
• Experience with Google Analytics and other web analytics tools.
• Strong understanding of social media best practices and algorithms.
• Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads).
• Passion for digital marketing and a strong desire to stay updated on industry trends.

Bonus Points:

• Experience with content marketing and content creation.
• Experience with CRM systems.
• Experience in a B2B environment.

Application Closing Date
Not Specified.