Social Media Manager at a Leading Perfume Company

A Leading Perfume Company is recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• A leading perfume company is recruiting for the role of Social Media Manager.
• The role requires a smart person who is willing to drive the social Media strategy for the organization.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company’s marketing and business objectives.
• Identify target audiences and tailor strategies for different platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Stay updated on industry trends, emerging platforms, and best practices to keep the strategy innovative.
• Create and schedule engaging, high-quality content (e.g., posts, videos, stories, infographics) that reflects the brand's voice and tone.
• Collaborate with the marketing, design, and content teams to ensure cohesive messaging across platforms.
• Monitor and respond to trends to create timely and relevant content.
• Manage interactions with followers by responding to comments, messages, and mentions in a timely and professional manner.
• Foster an active online community, encouraging user-generated content and brand advocacy.
• Address customer inquiries and concerns on social platforms, escalating issues to appropriate departments as needed.
• Monitor, track, and analyze social media performance using analytics tools (e.g., Google Analytics, Hootsuite, Meta Business Suite).
• Prepare regular performance reports, providing insights and actionable recommendations to optimize engagement and ROI.
• Set KPIs for social media campaigns and ensure consistent progress toward goals.
• Plan and execute paid social media campaigns to boost engagement, lead generation, and conversions.
• Manage ad budgets effectively to maximize results while maintaining a high ROI.
• Monitor social media channels for brand mentions, competitor activity, and industry trends.
• Proactively manage the company’s online reputation by addressing negative feedback and promoting positive customer experiences.
• Work with the marketing team to align social media efforts with broader marketing campaigns.
• Partner with influencers and brand ambassadors to expand reach and engagement.
• Coordinate with the sales and customer service teams to align messaging and share insights.

Qualifications and Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience:

• 5+ years of experience in social media management, preferably in a similar industry.
• Proven track record of developing and managing successful social media campaigns.

Skills:

• Strong writing, editing, and storytelling skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Familiarity with social media analytics tools and reporting.
• Photo and video editing skills (using tools like Canva, Adobe Creative Suite, or similar).
• Knowledge of SEO, SEM, and paid social campaigns.

Key Competencies:

• Creativity and a keen eye for detail.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and adjust strategies.
• Time management and ability to handle multiple projects simultaneously.
• Adaptability to changing trends and social media algorithms.

Salary
Very attractive

Application Closing Date
Not Specified.