Business Development Executive at Loyalty Solutions Limited

Loyalty Solutions Limited is a Loyalty Marketing Bureau based in Nigeria, West Africa and our team represents over 200 years of cognate experience in Loyalty Program Marketing and Customer Relationship Management. We are experts in providing corporate customers with the specialist knowledge and services for the optimum design of customer loyalty & reward programs.

We are recruiting to fill the position below:

Job Title: Business Development Executive

Location: Yaba, Lagos
Employment Type: Full-time

Job Description

• We’re seeking a highly motivated and skilled business development executive to join our fast-growing team at Loyalty Solutions Limited. The ideal candidate will be responsible for lead generation, driving revenue, and bringing new opportunities for our business growth.
• At Loyalty Solutions Limited, we’ve a great work-life balance with hybrid working culture.
• We also offer attractive remuneration, a fast-paced environment and ample opportunities for advancement within the company. As an equal opportunity employer, we welcome candidates of all backgrounds to apply.

Objective of this Role

• Identify and evaluate potential sales leads through networking, cold calling and online research.
• Communicate effectively to foster relationships with new and existing partners.
• Plan and execute sales strategies to achieve revenue targets.
• Build a deep understanding of our products and present them effectively to clients.

Core Responsibilities
Lead Generation:

• Identifying potential clients and markets through research and networking.
• Developing and implementing lead generation strategies to attract new customers.
• Utilizing various channels such as cold calling, email marketing, and social media to reach out to prospects.
• Leading and managing LSL's consultative sales process from lead generation through contract negotiation and close.
• Managing dedicated and non-dedicated resources to deliver significant new business across the organization
• Nurture prospects to find specific opportunities, prepare & oversee the RFP development process and actively work to close new business.
• This individual will be responsible for all lead generation programs including industry conference speaking, lead generation campaigns, etc.

Client Acquisition:

• Building strong relationships with potential clients through effective communication and relationship-building skills.
• Understanding client needs and tailoring solutions to meet their specific requirements.
• Presenting product or service offerings in a compelling and persuasive manner.
• Negotiating deals and closing sales to acquire new clients.

Business Development Strategy:

• Developing and executing a strategic business development plan to achieve revenue goals.
• Identifying new market opportunities and exploring potential partnerships.
• Analysing market trends and competitive landscapes to inform business decisions.
• Collaborating with other departments, such as marketing and sales, to align efforts and maximize results.

Relationship Management:

• Nurturing existing client relationships to foster loyalty and repeat business.
• Providing excellent customer service and addressing client concerns promptly.
• Staying updated on client needs and proactively offering solutions.
• Building long-term partnerships with key clients and stakeholders.

Additional Responsibilities:

• Market Research: Conducting market research to identify industry trends and potential opportunities.
• Sales Forecasting: Developing accurate sales forecasts and tracking progress against targets.
• Sales Reporting: Preparing regular sales reports to analyze performance and identify areas for improvement.
• Team Management: Leading and mentoring a team of sales representatives, if applicable.

Required Skills and Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Sales or a related field.
• 7+ years of experience in sales or business development roles.
• Must be able to independently manage lead generation and qualification, work with internal teams to build team-selling approach, call on accounts, develop outstanding sales proposals, and effectively close new business initiatives.
• Provide the sales leadership to capitalize on opportunities for cross selling of all LSL’s service offerings.
• Must have excellent writing and presentation skills.
• Must be able to handle highly flexible work schedule including heavy travel.
• Experience in IT or Service project management
• An accomplished leader with strong organizational skills who can spearhead sales initiatives and build strong relationships with LSL’s target customers
• Effective communication, interpersonal and negotiating skills.
• Ability to build and maintain relationships with clients and stakeholders.
• Adept in networking, project management and problem-solving.
• Possess strong creative and strategic thinking skills to develop effective sales strategies through delegation, prioritisation and execution for business growth.
• Ability to adapt to the company’s culture effectively and lead other teams.
• He or she must have a working knowledge of database marketing, analytics, CRM, marketing strategy and agency services and a strong willingness and ability to drive LSL’s consultative sales process.

Key Skills and Qualities:

• Strong communication and interpersonal skills
• Excellent presentation and negotiation skills
• Ability to build rapport and trust with clients
• Strong business acumen and strategic thinking
• Self-motivated and results-oriented
• Strong organizational and time management skills.

Application Closing Date
15th January, 2025.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter to: [email protected] and copy: [email protected] using the Job Title as the subject of the mail.