F&B Marketing Strategist at Gusto Restaurant Limited

Gusto Restaurant is a fast growing restaurant Brand in Nigeria. They have launched restaurant Branches in Kano state, Lagos state and now Abuja Nigeria. The gusto restaurant is located at No 43 Ademola Adetokunbo Crescent Wuse Abuja. It in a central part of the city which is easily locatable with adequate and convenient Parking.

We are recruiting to fill the position below:

Job Title: F&B Marketing Strategist

Location: Lagos
Employment Type: Contract
Duration: 6 months

Job Description

• As a Marketing Strategist, you will be responsible for creating and executing innovative marketing campaigns that drive customer engagement, enhance brand visibility, and boost sales.
• Your role will bridge the gap between culinary artistry and strategic marketing, ensuring our guests are drawn to unforgettable dining experiences.

Responsibilities

• Develop and implement marketing strategies to promote Gusto’s brand
• Collaborate with the culinary and operations teams to create campaigns around menu launches, seasonal promotions, and special events.
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• Manage digital marketing efforts, including social media, email campaigns, and content creation.
• Strengthen customer loyalty programs and design strategies to enhance guest retention.
• Work closely with influencers, bloggers, and food enthusiasts to expand brand reach.
• Monitor the success of marketing campaigns and provide performance reports with actionable insights.

Qualification and Skills

• Proven experience in food and beverage marketing, preferably in the hospitality industry.
• Strong creative and analytical skills with a keen eye for detail.
• Proficiency in digital marketing tools and platforms (e.g., social media, Google Analytics).
• Exceptional communication and storytelling abilities.
• Passion for the culinary arts and a deep understanding of customer experience.

Salary
Very Attractive.

Application Closing Date
10th January, 2025.

How to Apply
Interested and qualified candidates should send their send their CV and a cover letter to: [email protected] using “Application for Marketing Strategist'' as the subject of the mail.