Sales Manager at Beauty and Fragrance International Limited (Essenza Nigeria)

Beauty and Fragrance International Limited is a leading luxury wholesale and retail distributor of high-end fragrances and skincare products across West Africa. We are dedicated to providing premium beauty solutions to our esteemed clients and ensuring that our brands remain at the forefront of the market.

We are recruiting to fill the position below:

Job Title: Sales Manager

Location: Lagos
Employment Type: Full-time
Reports To: Executive Management

Job Overview

• As we continue to expand, we are seeking a Sales Manager who will be responsible for overseeing sales operations, managing stock levels, and driving the performance of our stores and brands across the region.
• The Sales Manager will oversee the entire sales process, including forecasting, stock management, order placement, and sales analysis.
• This role is essential in ensuring that stock levels are aligned with market demands, sales goals are met, and the company maintains a competitive edge in the luxury beauty and fragrance industry.
• The ideal candidate will possess strong analytical skills, a deep understanding of sales forecasting, and the ability to drive growth and resolve challenges in the sales process.

Key Responsibilities
Sales Forecasting, Order Processing, and Stock Management:

• Forecast warehouse order needs based on sales trends and store requirements to prevent both out-of-stock and overstock situations.
• Process store orders and monitor stock levels across all locations, ensuring efficient inventory management and timely replenishment.
• Work closely with the CEO or GM to monitor stock levels and place brand orders based on the analysis of sales trends and projected future needs.

Brand Order Placement:

• Weekly monitoring of overall stock levels and initiating orders in collaboration with the CEO or GM.
• Analyze sales data from product launches and year-to-date sales to propose appropriate order quantities for replenishment.

SKU Analysis:

• Conduct detailed analysis on SKU performance to identify why specific SKUs may not be selling well (e.g., price issues, marketing issues, etc.).
• Collaborate with the Marketing Manager to address potential marketing-related issues and propose corrective actions.

Price Management:

• Regularly monitor product pricing to ensure alignment with global recommended prices while maintaining a competitive advantage in the market.
• Ensure pricing strategies support profitability while enhancing the appeal of our luxury offerings.

Store Sales Analysis:

• Monitor the sales performance of stores, identifying any issues or drops in sales.
• Collaborate with relevant departments to implement strategies that boost sales in underperforming stores.
• Investigate causes of sales drops and work to rectify these through targeted actions (e.g., promotions, stock adjustments, etc.).

Brand Sales Analysis:

• Identify underperforming brands in the portfolio and work with the marketing and operations teams to develop and implement strategies for improvement.
• Collaborate with brand representatives and marketing to address issues related to product visibility, availability, and positioning.

Novelties and New Product Launches:

• Ensure all new product launches are appropriately allocated to stores in a timely manner.
• Work with the Tester Department to ensure product testers are available and well-distributed across stores.
• Coordinate with the Marketing Department to ensure new product launches receive adequate marketing support and visibility.

Sales Team Management and Training:

• Plan and direct the training of new Sales Representatives in coordination with the Trainer & HR team to ensure they are equipped with product knowledge and sales techniques.
• Set clear sales quotas and goals for sales representatives and stores, ensuring alignment with overall business objectives.
• Provide leadership and mentorship to the sales team, ensuring they remain motivated and focused on achieving sales targets.

Customer Complaints and Issue Resolution:

• Handle and resolve customer complaints regarding products or services, ensuring customer satisfaction and maintaining the brand’s reputation for quality.

Coordination of Regional Sales Activities:

• Direct and coordinate all sales activities both locally and regionally, ensuring consistency in approach and alignment with business goals.
• Collaborate with regional teams to drive sales growth and optimize store performance across different territories.

Qualifications & Requirements
Education:

• A Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field. An MBA or relevant certification is a plus.

Experience:

• At least 5-7 years of experience in sales, with a minimum of 3 years in a managerial role, preferably within the luxury beauty, fragrance, or skincare industry.
• Experience in wholesale and retail distribution, with a proven track record in managing stock levels, forecasting, and order processing.
• Demonstrated ability to analyze sales performance, address challenges, and improve sales results.

Skills:

• Strong analytical skills with the ability to analyze SKU performance, identify trends, and adjust strategies accordingly.
• In-depth knowledge of inventory management, stock forecasting, and order processing.
• Expertise in pricing strategy and maintaining competitive pricing in a luxury market.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in Microsoft Office, CRM software, and data analysis tools.

Personal Attributes:

• Proactive, solution-oriented, and results-driven with a strong focus on achieving sales targets.
• Exceptional leadership and people management skills, with the ability to motivate and develop a high-performing sales team.
• Strong problem-solving skills, with the ability to identify and address operational challenges in sales processes.

Benefits

• Competitive salary
• Health and wellness benefits.
• Opportunities for professional development/trainings/incentives and career progression.
• Opportunity to work with a prestigious brand in the luxury beauty and fragrance industry.

Application Closing Date
23rd December, 2024.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the job title as the subject of the mail.