C & I Leasing Plc was incorporated in 1990 as a limited liability company and was subsequently licensed by the Central Bank of Nigeria (CBN) as a finance company, to provide amongst other services, operating and finance leases.
We are recruiting to fill the position below:
Job Title: Digital Marketing & Social Media Manager
Location: Lagos
Employment Type: Contract
Responsibilities
Social Media Management:
Monitor and analyze social media trends and their impact on its brand for enhanced visibility and top-of-mind awareness.
Provide monthly and comprehensive analytics on social media usage, e-channel metrics, and insights to inform marketing strategies and boost engagement.
Engage in real-time interactions by responding to questions, offering solutions, and creating content that fosters vibrant discussions on social media to grow the Institute's community.
Capture, post, and promote all its events online to ensure maximum reach and engagement.
Explore new opportunities for social marketing platforms, identifying trending networks that cater to its stakeholders and community.
Market its offerings effectively through social media.
Increase the Institute's social media following and engagement.
Develop and implement social media strategies to enhance brand visibility, engagement, and followers across relevant platforms.
Manage community engagement by responding promptly to comments, messages, and mentions to maintain a positive brand image.
Plan and execute targeted social media campaigns, including paid advertising, to achieve specific objectives like lead generation and brand awareness.
Track, analyze, and report on key social media metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Sprout Social, or native platform analytics, and provide insights for continuous improvement.
Stay up to date with the latest social media trends, tools, and best practices, incorporating them into the strategy as appropriate.
Engage with influencers, brand advocates, and key industry figures to amplify its brand reach and credibility.
Address negative social media feedback or crises in collaboration with the Team Lead and Corporate Communications, ensuring that the brand's reputation is safeguarded.
Utilize social media listening tools to track brand mentions, competitor activity, and industry trends to inform strategy adjustments.
Align social media efforts with the broader digital marketing strategy and business goals.
Perform other related tasks as assigned.
Digital Marketing:
Plan, execute, and optimize paid digital marketing efforts, including display advertising and sponsored posts.
Contribute to the deployment of new technology to drive online conversions and enhance digital marketing activities.
Monitor SEO performance and user engagement, recommending content optimization strategies to drive organic traffic.
Design and implement integrated digital marketing campaigns across platforms such as search engines, social media, email, and display advertising to drive brand awareness and lead generation.
Develop high-quality, engaging content for websites, blogs, newsletters, and digital campaigns, maintaining consistency in messaging and tone across all platforms.
Optimise website content for search engines and manage PPC campaigns to improve search engine rankings and drive targeted traffic.
Monitor, analyse and report on the effectiveness of digital marketing campaigns using tools like Google Analytics, providing actionable insights and recommendations.
Design and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences, to engage both members and prospects.
Ensure brand consistency in all digital marketing communications, aligning with identity and strategic objectives.
Manage the digital marketing budget, ensuring optimal resource allocation for maximum ROI.
Content Creation & Design:
Create visually appealing and engaging content (photos, videos, graphics) that showcases our travel experiences, destinations, and brand.
Design and produce high-quality graphics and visual assets for social media, websites, and marketing materials.
Ensure that content and design align with overall branding and marketing strategies.
Qualifications
Minimum of 2 year post-graduation experience on a similar role in a reputable organisation.
Bachelor’s degree/ HND in Marketing, Social Sciences, or any relevant discipline
Strong command of Microsoft Office tools, including Excel (for analytics and reporting), Word (for documentation), and PowerPoint (for creating presentations).
Proficiency in the use of Canva for creating high-quality visual content (graphics, images, and videos).
Demonstrated expertise in running paid ads on Facebook, Instagram, TikTok, and LinkedIn.
Proficiency in Google Ads and other PPC platforms.
Strong understanding of social media platforms, algorithms, and best practices for organic and paid growth.
Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing tools such as Adobe Premiere Pro or Final Cut Pro.
Excellent visual storytelling, design, and writing skills.
Ability to manage multiple projects and work independently.
Strong organizational and time management skills.
Salary
N95,000 Monthly.
Application Closing Date
13th December, 2024.
Method of Application
Interested and qualified candidates should send their most up-to-date Curriculum Vitae (CV) to:[email protected] using "Digital Marketing / Social Media Communications Officer" as the subject of the email.