Head of Marketing Communication at Help the Talent Academy Limited

Help the Talent Academy Limited is a renowned football academy dedicated to developing young football talents in Nigeria, the UK, Asia and other African countries. We are committed to providing a world-class football education and training environment that fosters the physical, emotional, and social growth of our players. Our football academy is committed to nurturing young football talents and offering them pathways to excel at the highest levels.

We are recruiting to fill the position below:

Job Title: Head of Marketing Communication

Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking for a seasoned Head of Marketing Communication to become part of our team and spearhead our marketing and communication initiatives.
• The Head of Marketing Communicationwill be responsible for creating and executing marketing and communication strategies aimed at enhancing the football academy's brand, drawing in new talent, fostering engagement with stakeholders and reporting directly to the Head of business operations.

Job Responsibilities
Marketing and Communication Strategy Implementation:

• Formulate and implement a detailed marketing strategy.
• Conduct market analysis and evaluate industry developments.
• Identify key demographics and create customized marketing initiatives.
• Create and execute a communication plan.
• Oversee both internal and external communication efforts.
• Draft and disseminate press releases

Digital Marketing and Content Creation:

• Oversee social media channels.
• Design and implement email marketing strategies.
• Enhance website content and user experience.
• Produce captivating content (videos, graphics, written material).
• Collaborate with the media team to generate high-quality outputs.
• Oversee the content schedule.

Brand Management and Media Relations:

• Preserve and strengthen the academy's brand image.
• Guarantee uniform branding across all platforms.
• Establish brand standards.
• Cultivate connections with media organizations.
• Obtain media exposure for the academy.
• Handle media inquiries.

Event Management:

• Plan and oversee events (such as tournaments and trials).
• Coordinate logistics and promotional activities.
• Ensure the successful execution of events.

Budget Management:

• Administer the marketing budget.
• Monitor expenditures and return on investment.
• Ensure cost-efficient marketing practices.

Team Management:

• Direct and oversee the marketing and communication team.
• Offer guidance and support.
• Foster the development of team members' skills.

KPI Targets

• Increase brand awareness by 30% within 6 months
• Boost website traffic by 40% within 3 months
• Secure 4 new sponsors within 12 months
• Increase ticket sales revenue by 15% within 12 months (that is if there is a stadium)
• Achieve a social media engagement rate of 10% within 6 months

Requirements

• HND/BSc/MBA in any relevant program
• Relevant Certificationin marketing or communications e.g. Certified Marketing Professional (CMP), Digital Marketing Certification, Certified Marketing Specialist (CMS), Certified Sports Marketing Professional (CSMP), Certified Sports Executive (CSE) etc., is an added advantage
• Minimum of 8+ years of experience in marketing and communication.
• Proven track record of successful marketing campaigns.
• Strong understanding of the sports industry.
• Excellent communication and leadership skills.
• Knowledge of digital marketing trends.
• Strategic thinking and planning.
• Creative problem-solving.
• Budget management.
• Good leadership and interpersonal skills
• Exceptional communication, negotiation, and relationship-building skills.
• Ability to thrive under pressure and meet deadlines.
• Strong analytical and problem-solving capabilities.

Salary
N200,000 - N300,000 Monthly.

Application Closing Date
31st December, 2024.

How to Apply
Interested and qualified candidates should send their CVs to: [email protected] using the Job Title as the subject of the email.