Digital Specialist at the Bible Society of Nigeria (BSN)

The Bible Society of Nigeria (BSN) believes the Bible is for all Nigerians. Traditionally, the work of the BSN is to make the Bible available and affordable. The Society has come to see that provision of the printed text, however well-presented, is only a part of the task. To achieve the most effective and meaningful distribution, the BSN also recognizes the need to develop programmes, using all forms of media to stimulate and facilitate encounter with the biblical text in Churches and public places. We actualize our mission through five major functions, namely: Translation, Publishing, Distribution, Programmes and Fundraising.

We are recruiting to fill the position below:

Job Title: Digital Specialist

Location: Mainland, Lagos
Employment Type: Full-time

Job Summary

• The Digital Specialist will develop and execute integrated digital strategies that enhance online engagement and brand awareness across multiple departments, including Bible Distribution, Human Resources, Church and Public Relations, and Guest Houses.
• This role is pivotal in driving traffic to our online platforms, optimizing our digital presence, and fostering positive relationships with our audience.
• The Digital Specialist will leverage data-driven insights to create cohesive marketing initiatives that meet the objectives of various departments while ensuring a consistent brand voice and maximizing return on investment.

Key Responsibilities
Digital Strategy Development:

• Create and implement digital marketing strategies to drive traffic and engagement on the online store.
• Evaluate current social media platforms and recommend new channels for outreach, ensuring alignment with our mission and vision.
• Develop and implement email marketing campaigns to nurture leads and encourage conversions.

Website Management:

• Manage and maintain the BSN website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
• Analyze website performance metrics and implement improvements based on data-driven insights.
• Enhance online booking and payment processes to reduce friction and increase conversions.

Customer Engagement:

• Monitor and respond to customer inquiries and feedback across all digital platforms, fostering positive relationships and enhancing customer satisfaction.
• Set targets for improving customer satisfaction scores and resolving objections promptly.

Performance Analysis:

• Track and report on key digital metrics (e.g., page views, engagement rates, and conversion rates) to measure the effectiveness of campaigns and inform future strategies.
• Conduct competitive analysis to stay informed of industry trends and benchmark performance against competitors.
• Analyze website analytics and social media metrics to understand visitor behavior and preferences.

Social Media Management:

• Develop and execute a social media plan to promote Bible products, Programs, Projects, Guest House rooms, and halls, to increase brand mentions, and grow follower engagement.
• Maintain a consistent posting schedule and engage with the audience through meaningful conversations.
• Monitor customer feedback on social media, responding to inquiries and complaints promptly.

Collaboration with Other Departments:

• Collaborate with the Church and Public Relations Department to support fundraising initiatives and membership registration goals through targeted digital campaigns.
• Assist the Programs Department in creating promotional content for events and programs.
• Collaborate with HRMD and GHs to support their digital initiatives
• Work closely with the Content Creator to develop and publish engaging digital content that promotes BSN/BGH brands.
• Create a content calendar to plan and schedule posts in advance for consistency

Qualifications

• Bachelor’s degree in computer science or a related field.
• Proven experience in digital marketing, social media management, and website optimization.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Familiarity with SEO, content management systems, and digital analytics tools.

Application Closing Date
19th December, 2024.