Digital Marketer at Softhills Group

Softhills Group is a leading global e-commerce and technology company with operations across Nigeria, USA, UK, Canada, Ghana, Kenya, Tanzania, Uganda, and Zambia. We are dedicated to revolutionizing how brands connect with consumers worldwide through our innovative approach and diverse portfolio.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Employment Type: Full-time

Job Description

• As a Digital Marketer at Softhills, you will play a pivotal role in driving the growth and success of our e-commerce platform.
• You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to enhance brand awareness, customer engagement, and sales.
• Your expertise in SEO, SEM, social media, email marketing, and content creation will be key in helping us reach new customers while retaining and nurturing existing ones.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Generating Quality Blog Content.
• Collaborate with agencies and other vendor partners.
• Strategizing with Other Marketing Professionals.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and Skills

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary
N100,000 - N150,000 monthly.

Application Closing Date
31st December, 2024.

How to Apply
Interested and qualified candidates should send their CVs to: [email protected] using the Job Title as the subject of the mail.