Social Media Strategist at Hill Post Microfinance Bank

Hillpost Microfinance Bank, a member of SAMTL GROUP licensed by the Central Bank of Nigeria with a branch located in Lagos, is a transformative bank poised to enhance digital financial services and solutions.

At Hillpost Microfinance Bank, we are driven by a profound belief in financial inclusion and empowerment. We have positioned ourselves as a dynamic player in the financial landscape, dedicated to serving the underserved and fostering economic growth at the grassroots level.

We are recruiting to fill the position below:

Job Title: Social Media Strategist

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking an experienced Social Media Strategist to develop and implement a comprehensive social media strategy for Hillpost Bank.
• The successful candidate will be responsible for managing the bank's social media presence across multiple platforms, creating engaging content, and growing our online community.

Responsibilities

• Develop and Implement Social Media Strategy: Create a comprehensive social media strategy that aligns with the bank's overall marketing goals and objectives.
• Manage Social Media Presence: Manage and maintain the bank's social media presence across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Content Creation: Develop and curate high-quality, engaging content that resonates with our target audience.
• Content Calendar: Plan, schedule, and publish content using a content calendar.
• Engage with Online Community: Respond to comments, messages, and reviews on social media in a timely and professional manner.
• Monitor and Analyze Performance: Track and analyze social media metrics, including engagement rates, follower growth, and conversions.
• Identify and Mitigate Risks: Identify potential social media risks and develop strategies to mitigate them.
• Collaborate with Cross-Functional Teams: Work closely with marketing, communications, and customer service teams to ensure alignment and consistency across all channels.
• Stay Up-to-Date with Industry Trends: Stay current with the latest social media trends, best practices, and platform changes.

Requirements

• Bachelor's Degree: In Marketing, Communications, or a related field.
• Minimum 3 Years of Experience: In social media marketing, preferably in the financial services industry.
• Proven Track Record: Of developing and implementing successful social media strategies that drive engagement and conversions.
• Excellent Communication and Writing Skills: Ability to create high-quality, engaging content that resonates with our target audience.
• Strong Analytical and Problem-Solving Skills: Ability to track and analyze social media metrics, identify areas for improvement, and develop strategies to optimize performance.
• Familiarity with Social Media Management Tools: Experience with social media management tools, such as Hootsuite, Sprout Social, or Buffer.
• Certifications: Google Analytics, Facebook Blueprint, or HubSpot certifications are a plus.

Benefits

• Competitive Salary: A competitive salary that reflects your experience and qualifications.
• Comprehensive Benefits Package: A comprehensive benefits package that includes medical, dental, and vision coverage, as well as retirement savings options.
• Opportunities for Growth and Development: Opportunities for growth and development within the bank, including training and professional development programs.
• Dynamic and Supportive Work Environment: A dynamic and supportive work environment that encourages collaboration, creativity, and innovation.

Application Closing Date
16th December, 2024.

Method of Application
Interested and qualified candidates should send their applications to: [email protected] using the Job Title as the subject of the mail.