Area / Regional Sales & Marketing Officer (North-Central Region) at Austine & Partners International Limited

Austine & Partners International Limited are into sales, marketing and distribution of premium wines and spirits nationwide.

We are recruiting to fill the position below:

Job Title: Area / Regional Sales & Marketing Officer (North-Central Region)

Location: Abuja (FCT)

Job Description

• As Area/Regional Sales & Marketing Officer - Abuja (North Central Region), you will play a crucial role in ensuring the success of the Company's sales and marketing activities in your region.
• You will manage the budget for the region to achieve deliverables.
• You will develop the business in the region through effective management of HORECA, MOT, Distributors, Strategic Wholesalers and your sales team.

Responsibilities
Achieving Growth and Sales Target:

• Oversee the sales activities within North-Central region to ensure that set targets are met and the business grows significantly.
• Supervise Sales Teams by leading, directing and supporting them in achieving their targets.
• Develop initiative to establish, sell, market and promote region’s brand specific.
• Assign sales territories and quotas to sales teams and representatives judiciously as per territories strength and opportunities. `
• Analyze sales records, customer accounts, and research new product opportunities.

Distributors and Outlets Enlistments & Management

• Enlist and effectively manage HORECA, MOT, Distributors in assigned region through effective business development.
• Keep an up-to-date outlet universe of his/her region to aid team enlistment.
• Carry out effective implementation of his/her region Route to Market (RTM) coverage plan and brand building initiative.
• Carry out cluster mapping of coverage in the region for your team.
• Dedicate one hundred (100) percent of your time while fully overseeing the region’s business as assigned (no other businesses).

Customers Relationship Management:

• Build Customers’ Relationships by establishing and maintaining positive relationships with each customer and other business partners in the region.
• Establish and build positive relationships about the company’s offerings with customers.
• Build an effective communication chain with customers.
• Resolve/mitigate customers issues, challenges and eradicating conflicts.

Business Plan Development:

• Work with the Sales Department in your region to create business plans and strategies for your assigned area/territory.
• Carry out client Interaction by visiting existing and potential customers, explaining product features, and securing sales contracts.
• Analyse your sales territories/region for business development and make necessary adjustments as needed.

Sales Forcasting:

• Accurately predict the region’s future sales, which is critical for aligning inventory with anticipated demand, ensuring customer satisfaction and optimizing revenue.
• Analyse market trends, historical sales data, and seasonal influences to make informed decisions on stock levels and promotional strategies.
• Conduct sales forecasts to determine financial objectives and target markets in the assigned Area/Region.

Budget Preparation:

• Prepare and submit region’s annual budgets with detailed expenditure for approval.
• Ensure that sales team under your region adhere strictly to this budget, company policies and procedures.

Performance Monitoring, Motivation and Coaching:

• Monitor sales team performance and providing coaching as needed.
• Review, approve and evaluate their daily calls/trade visits report.
• Organize conference calls or zoom/google meet meetings with region’s sales team to discuss sales activities and make decisions.
• Train and build capacity of the sales team under your region (where available).

Reporting:

• Generate sales reports weekly, monthly, quarterly and annually from region’s sales team and make a timely report.
• Present periodic reports on region’s sales operations to the Management.

Competition and Industry:

• Monitor competitor activities within your region and inform the Management.
• Provide weekly report on competition analysis.
• Research on new competitive brands opportunities and inform the Management.

Requirements

• B.Sc in Marketing or Business Administration.
• Candidates must have 3-5 hand-on experience as a sales professional pereferably in a Wines and Spirits sector/Breweries/FMCG.
• He/she must have the capacity to demonstrate sales improvement in a short period of time.
• He/she must be a good communicator.
• He/she must live in Abuja and familiar with Abuja environment.

Application Closing Date
6th December, 2024.

How to Apply 
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail. 

Note: Please, if you do not the above requirements, do not apply.