Head of Marketing at Ashcorp Group

Ashcorp is a pioneering African conglomerate, leading the luxury fashion industry with an unwavering commitment to culturally inspired and innovative designs. Our brands—AshLuxury, Ashluxe, Vertical Rave, and the YAART Project—are not just labels; they are symbols of creativity, heritage, and forward-thinking fashion that resonates on a global scale. We are passionate about bringing the rich, diverse aesthetics of Africa to the forefront of the luxury market, blending native traditions with modern design.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Job type: Full-time

Description

• As we expand our presence in Africa, we are seeking a visionary Head of Marketing to lead our regional marketing strategy, elevate brand awareness, and drive customer engagement across the continent.
• As the Head of Marketing, Africa, you will be responsible for developing and executing a dynamic marketing strategy that strengthens the brand’s positioning in key African markets.
• You will lead initiatives that resonate with our target consumers, leveraging your deep understanding of the regional landscape to deliver impactful campaigns and foster meaningful customer connections.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy tailored to the African market, ensuring alignment with global brand objectives.
• Uphold and communicate the brand’s luxury positioning through compelling storytelling and innovative marketing campaigns.
• Adapt global campaigns to local markets, ensuring cultural relevance while maintaining brand consistency.
• Analyze consumer behavior, market trends, and competitive landscapes to inform marketing strategies.
• Oversee the region’s digital and social media presence, driving engagement and brand loyalty through tailored content.
• Build and lead a high-performing marketing team, fostering a culture of creativity and excellence.
• Manage the regional marketing budget, ensuring cost-effective allocation of resources
• Monitor campaign performance, leveraging data to refine strategies and maximise ROI.
• Plan and execute high-profile events, including product launches, and exclusive VIP experiences.
• Establish and nurture partnerships with influencers, media, and strategic partners to amplify the brand’s reach.

Key Requirements

• Minimum 8–10 years of experience in marketing, with at least 4 years in a leadership role preferably in lifestyle sector (other sectors may be considered based on experience)
• Proven track record of developing and executing successful marketing strategies in African markets.
• Expertise in digital marketing, social media strategy, and analytics
• Exceptional skills in fostering relationships with influencers, media, and stakeholders.
• Deep knowledge of Africa’s diverse cultures and ability to tailor campaigns accordingly.
• Proven ability to inspire and manage a high-performing team.
• Data-driven approach to decision-making and campaign optimization.

Why Join Us

• Be a part of a global brand expanding its footprint in Africa.
• Lead a dynamic team and play a pivotal role in shaping the brand’s growth in a diverse and vibrant market.
• Competitive compensation and benefits, including opportunities for professional growth.

Application Closing Date
Not Specified.

How to Apply
Interested and candidates should submit their CV to: [email protected] using “Head of Marketing” as the subject of the email.