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Marketing Lead at SunFi Technology Limited

Posted on Wed 27th Nov, 2024 - hotnigerianjobs.com --- (0 comments)


SunFi is an energy financial technology platform that connects people who want solar energy access to payment plans that match their needs. We work with qualified third-party installers to access easier and faster.

We are recruiting to fill the position below:

Job Title: Marketing Lead

Location: Lagos
Job type: Full-time

About the Role

  • We seek a Marketing Lead with 3+ years of experience developing and executing marketing strategies for consumer products.
  • As the Marketing Lead, you will be responsible for overseeing all marketing activities, driving creative campaigns, and collaborating with cross-functional teams to drive business objectives.

Job Responsibilities 

  • Marketing Strategy Development: Develop comprehensive marketing plans that align with the company's overall business goals, identifying target audiences, and implementing effective strategies to reach them.
  • Campaign Management: Create and manage marketing campaigns across various channels, including BTL, ATL, digital, and other relevant platforms.
  • Brand Management: Act as a brand champion, ensuring throughout all marketing materials and communication, maintaining a strong brand image in the market.
  • Also act as ‘brand police’ to monitor placement and use of branded material and adherence to guidelines.
  • Market Research and Analysis: Conduct market research to identify customer needs, trends, and competitors, and leverage this data to make data-driven decisions and optimize marketing efforts.
  • Trade marketing: Lead the planning and oversee the execution of field marketing activities to drive sales and brand visibility.
  • Leadership: Lead, collaborate with, and motivate colleagues, fostering a collaborative and creative work environment that yields results. Championing SunFi culture and values.
  • Managing not just internal collaboration but cross-collaboration across the organization to create value. Driving your professional development.
  • Process Development: Building, documenting, storing, sharing, and training teams and the company on processes you develop or optimize.
  • Public Relations (PR): Collaborate with the relevant teams to enhance the company's reputation through effective communication and media relations.
  • Partnerships and Collaborations: Identify strategic partnerships and collaborations that align with the company's objectives, fostering mutually beneficial relationships to expand the brand's reach.
  • Analytics & Reporting: Track, analyze and report on the performance of all marketing activities, including ROI and recommendations for optimization.
  • Budget management: Manage the marketing budget, ensuring optimal ROI on relevant spend.
  • Market Insights: Monitor and report competitor activities and/or general market insights, with recommendations on how to address any existing risks or threats to the business.
  • Company protection & regulatory compliance: Following regulatory, ethical, and company standards used in managing and developing the brand.

Leadership and People Development:

  • Support efforts to collaborate with the company’s leadership to train SunFi talent.
  • Supports the development of SunFi and Marketing Team OKRs and KPIs, including individual KPIs within the Marketing team.
  • A focus on value creation for the company, not task orientation.
  • Display and exercise business leadership practices within the company and with stakeholders.
  • Support the recruitment, management, mentorship, and development of the Marketing team to innovatively and competently deliver the results required of the team.
  • Responsible for performance management, training needs analysis and optimization of the team’s personnel.
  • Evaluate, and where possible, build thought leadership within SunFi that enhances the company culture and values.
  • Conduct weekly informal check-ins with all team members.
  • These are unstructured scheduled meetings in which your team member and you can discuss areas of your interest, professional or personal.
  • Emphasis should be placed on relationship-building
  • Runs meetings on the Marketing team with the coaching and support of your Manager, and the Head of the department.
  • Advocates for the SunFi culture including ensuring team members use video as much as possible during meetings.
  • You must be exemplary.

Reporting:

  • Responsible for structuring and communicating key feedback to Technology, Growth,
  • Platform Finance, and other stakeholders
  • Responsible for mastering the SunFi Technology SunFi Platform and Media Channels
  • Responsible for Marketing reports on a daily, monthly, quarterly, and annual basis on performance, strategies, OKRs, KPIs, developments, challenges, and other key requirements
  • Responsible for recommending and leveraging the right tools for reports and developing insights
  • On-time, insightful, and value-added reporting on key metrics which can result in strategic decisions.

Qualifications

  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Minimum of 3 years of experience in marketing, with at least 2 years in a lead position.
  • Previous experience in B2C, trade, retail marketing and/or FMCG or marketing agency (with extensive field/BTL marketing and engagement of wholesale and retail partners) will be an added advantage.
  • Proven track record of successful sales-driven marketing campaign development and execution.
  • Master’s in Marketing or Business Administration is a plus
  • Previous agency or fintech experience is a plus
  • Experience reporting to and working with Senior Executives a plus.

Attributes & Skills:

  • Market Research and Management Skills
  • Excellent communication, presentation, and interpersonal skills, plus the ability to engage and influence stakeholders.
  • Strong knowledge of digital marketing techniques and tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Analytical mindset with the ability to use data-driven insights to make strategic decisions.
  • Creative thinking and the ability to develop innovative marketing initiatives.
  • Strong leadership and team management abilities, fostering a positive and collaborative work environment.
  • Solid understanding of market research and competitor analysis.
  • Proficiency in using marketing software and analytics tools.

Technology Skills:

  • Technical knowledge of all of SunFi’s products & services/ General knowledge of products in the industry
  • Technology experience with marketing analytics platforms and tools
  • Demonstrated experience collaborating with Technology and Sales teams to build a better product and deliver delightful customer experiences
  • Start-Up or Fast Paced environment experience
  • Soft Skills and Collaboration Skills:
  • Strong Emotional Intelligence
  • Strong Collaboration skills
  • Good decision-making skills
  • Open-mindedness
  • Proven Results Orientation
  • Ability to think strategically
  • Problem Solving skills
  • Attention to detail
  • Ability and willingness to learn
  • Positive attitude
  • Strong interpersonal skills and exceptional emotional intelligence (developed by working in similar or relevant roles)
  • Ability to multi-task and take on additional responsibilities in line with the vision of the team
  • Exceptional written and verbal communication skills, with the ability to communicate effectively with customers, SunFi employees, and outside service providers.

Benefits

  • Comprehensive Family/Personal Healthcare
  • Flexible Access to Salary and Employee Support Facilities
  • Employee Solar Power Program
  • Life and Career Coaching Masterclass
  • Flexible Access to over 11,000 learning resources and opportunities
  • Amazing colleagues and a great work culture
  • Team Bonding and a chance to build a world-class Clean Energy FinTech!

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should submit their Applications to: [email protected] using the Job Title as the subject of the email.


  

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