Business Group Marketing Executive at Workforce Group

Workforce Group located at Plot 9, Gbagada Industrial Scheme, Beside UPS, Gbagada Expressway is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organizational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders.

We are recruiting to fill the position below:

Job Title: Business Group / Marketing Executive

Location: Lagos
Employment Type: Full-time

Job Summary

• The Business Growth & Marketing Executive will play a pivotal role in driving growth and expanding our market presence in the travel and leisure industry.
• This position combines strategic business development with creative marketing initiatives to attract high-networth clients and establish strong partnerships.
• You will be instrumental in identifying new business opportunities, nurturing client relationships, and promoting our premium travel services to an affluent clientele.

Responsibilities
Business Development:

• Identify and pursue new business opportunities to generate revenue and expand market share.
• Develop and implement strategic plans to attract high-value clients and partnerships.
• Build and maintain relationships with key stakeholders, including corporate clients, travel agencies, and influencers.
• Conduct market research and analysis to identify trends, competitive landscape, and opportunities for growth.

Marketing and Promotion:

• Create and execute marketing campaigns to affluent individuals and organizations.
• Utilize digital marketing channels, including social media, email marketing, and SEO, to enhance brand visibility and lead generation.
• Develop compelling marketing collateral, presentations, and proposals tailored to target audiences.
• Organize promotional events, luxury travel showcases, and networking opportunities to showcase our offerings.

Client Relationship Management:

• Serve as a primary point of contact for high-net-worth clients, understanding their travel preferences and requirements.
• Provide personalized travel recommendations, itineraries, and concierge services to meet client expectations.
• Ensure exceptional customer satisfaction through proactive communication and timely resolution of inquiries or issues.

Sales and Revenue Generation:

• Achieve sales targets and revenue goals through effective negotiation and closing of deals.
• Monitor sales performance metrics and prepare reports on sales activities, revenue forecasts, and market trends.
• Collaborate with the social media team to optimize sales strategies.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field preferred.
• Proven experience in business development, marketing, or sales within the travel and leisure industry, with a track record of success in targeting affluent clientele.
• Strong networking skills and the ability to build relationships with high-net-worth individuals, executives, and decision-makers.
• Proficiency in MS Office suite and CRM software; familiarity with digital marketing tools and analytics platforms.
• Excellent communication and presentation skills, with the ability to articulate value propositions effectively.
• Creative thinker with a strategic mindset, capable of identifying opportunities and developing innovative solutions.
• Results-driven, self-motivated, and able to work independently as well as part of a collaborative team.
• Knowledge of luxury travel trends, destinations, and customer preferences is highly advantageous.

Salary
N250,000 Monthly.

Application Closing Date
Not Specified.