Content Strategist at AFARI Travels & Tours Limited

AFARI Travels & Tours Limited - Sustainable Travel Approach with Transforming Experiences! We are a travels & tours packaging company that is committed to providing luxury-styled travel management, consultations and tourism. Our services include tours, visa processing assistance, travel planning, accommodation, airport transfers, international money transfers, ticketing, VIP concierge & charter services.

We are recruiting to fill the position below:

Job Title: Content Strategist

Location: Lekki, Lagos

Job Description

• We're seeking a dynamic Content Strategist to lead our digital content efforts. You'll create and distribute engaging content like articles, ebooks, and social media posts.
• Your role involves analyzing consumer insights, guiding our creative team, and shaping cross-channel promotion strategies.
• Responsibilities include managing our monthly newsletter, tracking website traffic, and generating blog topics. We're looking for innovative thinkers with a proven track record in various content formats. Share your portfolio with us to demonstrate your expertise.
• Ultimately, you'll ensure our web content aligns with our brand and adds value to our audience.

Summary

• Digital Content & Social Media Management.
• Support Ticket and Inquiry Management.
• Boost sales and engagement.

Functions
Social Media Management:

• Responsible for developing and executing social media strategies. You will create engaging content, optimize company pages, and foster community interaction. With expertise in social media marketing and analytics, they drive customer engagement, website traffic, and revenue growth.
• Monthly calendar plan highlighting themed campaigns and their execution.
• Collaboration with the graphics designer to Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

Digital Content Management:

• coordinate the development and deployment of contents across our website and other digital platforms not limited to social media & website.
• Monitor web traffic and engagement (e.g. conversions and bounce rates).

Typical Day Responsibilities:

• Morning: Begin the day by reviewing emails and prioritizing tasks for the day. Coordinate any upcoming support tickets or inquiries and assign tasks to the Operations Team if necessary. Also, collate tasks reports to aid evaluation by Close of Business.
• Mid-Morning: Schedule and execute posts for the day inline with the approved calendars and strategies.
• Afternoon: Assist in coordinating operational activities, including task management, proposal and project updates. Follow up on pending tasks and provide support where necessary.
• Late Afternoon: Prepare and distribute reports, including updates on operational tasks, upcoming deadlines, and any relevant documentation required for decision-making. Discuss events and operational
• End of Day: Wrap up any pending tasks, prepare & submit agendas for next-day engagements, and ensure all communications and documentation are up-to-date.

Requirements

• Proven working experience in social media marketing or as a Digital Media Specialist.
• Excellent organizational and time management skills, with the ability to prioritize tasks effectively.
• Strong communication and interpersonal skills, with a customer-centric approach.
• Adequate knowledge of web design, web development, CRO and SEO.
• Attention to detail and a commitment to accuracy in all tasks.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in reporting and data analysis preferred.
• Certification in Hospitality, Travel, Tourism, Business or similar relevant field
• Knowledgeable about travel, tourism, offers & its trends
• BSc in Communications, Marketing, Business, New Media or Public Relations.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their resume and cover letter to: [email protected] using the Job Title as the subject of the mail.