Digital Media Marketing Specialist at TerraPoint ProRealty

TerraPoint ProRealty is a start-up real estate management, marketing, and development company based in Lagos that aims to connect property seekers with their dream homes and properties. We make customers' search for Real Estate a worthwhile experience. We also implement business and marketing solutions for businesses and brands on various traditional and digital channels. The official company Website is coming on stream soon.

We are recruiting to fill the position below:

Job Title: Digital Media Marketing Specialist 

Location: Ilupeju, Lagos
Employment Type: Full-time (Remote)

Job Summary

• The role involves managing and expanding social media presence across various platforms by curating posts that align with industry trends and brand identity.
• Responsibilities include developing engaging content, driving creative campaigns that showcase the mission, interacting with followers to foster a vibrant online community as well as managing marketing campaigns, overseeing social media marketing strategies, analyzing web content performance, and utilizing web analytics to optimize digital marketing efforts.

Key Responsibilities

• Digital Marketing Coordination Your key responsibilities include overseeing campaigns, analyzing performance metrics, and managing a team of marketing professionals as well as training your team on Digital Marketing for effective deliverables
• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive sales across all online platforms. Identify new digital opportunities and partnerships to generate leads and increase sales.
• Social Media Management: Manage and grow the company’s presence on social media platforms (Instagram, Facebook, LinkedIn, X etc.) creating engaging content and running targeted ad campaigns.
• Collaborate with the design team to create high-quality visual and written content that aligns with the company's brand values and marketing goals.
• Analytics and Reporting: Track and analyze performance metrics across all digital channels, providing regular reports and actionable insights to improve marketing efforts.
• Promptly to enhance customer satisfaction and loyalty.
• Sales Growth: Develop and execute promotional campaigns and strategies to drive sales transactions on social media, B2B marketplaces, and in physical outlets. Achieve agreed-upon sales targets and outcomes within schedule.
• Ensuring brand consistency and a seamless customer experience.
• Graphic/Multimedia Design: Create visually appealing designs for social media and digital platforms ensuring brand consistency across all platforms.

Qualifications

• Working experience in traditional sales, marketing and project management will be a great advantage
• HND, B.Sc, NCE, OND qualification

Experience:

• Minimum of 2-5 years of proven experience in digital marketing, including strategy development and hands-on execution across multiple digital channels (SEO, SEM, social media, content marketing, etc.).
• If you are at a beginner level in Digital media Marketing, this role is NOT for you. You can apply as a Digital Media Intern
• Experience managing social media accounts and campaigns, with a successful engagement and brand-building track record.
• Demonstrated experience in data analysis, reporting, and using analytics tools to drive informed decisions.

Technical Skills:

• Proficient in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software and SEO tools
• Understand SEO principles and have practices in this field.

Content Creation:

• Ability to plan, create, and manage content across various formats (blogs, videos, infographics, etc.) to align with marketing strategies.
• Strong copywriting skills, with the ability to produce compelling content that drives engagement and conversions.

Analytical Skills:

• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience in measuring and reporting on the performance of digital marketing campaigns, and adjusting strategies accordingly to improve ROI.

Project Management:

• Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget constraints.
• Experience in working collaboratively with cross-functional teams.

Communication and Collaboration:

• Good interpersonal and communication skills
• Experience in working with external partners, such as advertising agencies, influencers, and vendors.

Benefits

• Offering Salary plus an attractive commission structure and performance-based incentives
• Collaborative working structure of coordinating with young Digital Media Marketing Interns/Executives
• Almost Fully-remote work operations which give you flexibility.

Application Closing Date
2nd December, 2024.

How to Apply
Interested and qualified candidates should send a copy of their detailed & recent CV along with samples of their work portfolio and links to: [email protected] using the Job Title as the subject of the mail.