Social Media Manager at BayOne Consults

BayOne Consults is a Business Consulting Servicestructured to address a company’s end-to-end business needs. We provide comprehensive services to support your business by leveraging strategy to drive people, process, information and technology considerations.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Abuja (FCT)

Job Description

• We are currently seeking to hire a Social Media Manager with proven experience in digital marketing.
• The preferred candidate will be responsible for managing music and entertainment inclined social media pages of a personal brand.
• You will design and implement comprehensive strategies to create awareness, drive engagement and growth using social media tools and digital marketing.

Responsibilities

• Manage personal brand social media accounts
• Coordinate and plan a comprehensive digital content strategy, that suits and appeals to target audience and brand niche, in this case Music and entertainment.
• Control the production and dissemination of digital content (including photos, graphics, and videos) on various online channels.
• Come up with and carry out plans for marketing campaigns.
• Establish a solid online presence via digital platforms.
• Keep the brand's identity strong and consistent across all social media channels.
• Deliver monthly reports on analytics, campaign results, insights and page growth, etc.
• Increasing brand perception by working with relevant influencers.
• Create engaging content for all assigned social media pages, that engender participation and call to action.
• Retain top of the mind awareness for the personal brand.
• Build and engage communities online, and collaborate with other content creators.
• Data analysis to identify whether social media marketing goals have been met.
• Making and maintaining use of social media marketing tools for the business's brand
• Staying upto date with social media and digital marketing trends
• Establishing key performance indicators (KPIs) for social media initiatives, such as goals for a specific number of shares or likes, Direct Messages and evaluating the success of the campaign against the KPIs
• Investigate current benchmark patterns.
• Create and implement a social media plan that is in line with brands objectives
• Grow brands social media accounts organically, using engagement strategies that guarantees follower increase.
• Create, edit, publish, and distribute interesting content daily (e.g. original copies, photos, videos, and industry news)
• Create video content for reels, TikTok and other video-based app functions
• Keep track of online traffic and SEO stats.
• Propose and implement fresh elements, such as contests and promotions, giveaways, to raise brand recognition, awareness.
• Keep up with the most recent developments in social networking, design software, and other technology like ai.
• Knowledgebale in the use of AI tools like Chat GPT. Runway ML, invideo, etc
• Take the lead in creating integrated marketing plans for brand, including strategies and methods that boost recognition, relevance, and demand. Additionally, calendarization is used to synchronize timeliness of essential messages across various touchpoints.
• Create high impact sponsored ads across Instagram, Facebook, including Google Ad’s, etc
• Identifying target audience for different demographics of brand
• Create and follow a communication plan for social media and email communications. Come up with fresh and inventive growth tactics for the business. Launch commercials to raise brand recognition. Analyze and evaluate social media campaigns and strategies.
• Increase opt-ins and sales via call to action mechanisms.
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• Bachelor’s Degree in Marketing, or any other relevant and applicable field
• Minimum 3 years proven work experience in similar role, with evidence of achieving success in campaigns
• Proven Skills in digital marketing, social Media Management
• Good analytical and problem-solving skills.
• Exceptional market and customer awareness skills.
• Excellent networking skills.
• Ability to follow and execute on new digital marketing trends
• Mandatory and crucial to have intermediate knowledge on the use on design tools like Canva, Adobe Illustrator, photoshop, inshot, etc.
• Proven expertise in running social media, email, SEO, and marketing databases
• Experience using sponsored Ad’s campaign to drive sales and brand visibility
• Proven experience in developing and implementing profitable sales and marketing strategies online that convert;
• Extremely inventive with expertise in locating target markets and developing digital ads that compel, educate, and inspire.
• Ability to exercise independent judgement.
• Highly organized and able to work independently.
• Ability to multitask.
• Exceptional Content and copywriting skills
• Excellent video editing skills, with tool like Capcut, Inshot, Premier pro, etc.
• Excellent internet research skills.

Salary
Incentives: Competitive Salary, in addition to Allowances and healthcare.

Application Closing Date
20th November, 2024.

How to Apply
Interested and qualified candidates should send their detailed CV, Cover Letter and a full size photo to: [email protected] using the Job Title as the subject of the mail.

Note: Only shortlisted candidates will be contacted.