Glocient Hospitality is a top-notch hospitality management company currently focused on transforming the Ikogosi Warm Springs and resort in Ekiti State into a world-class vacation resort. We are clear-cut and determined to set a global standard in the tourism and hospitality sector as we provide all-around excellence and peerless satisfaction in service delivery to our guests.
We are recruiting to fill the position below:
Job Title: Marketing Specialist
Location: Ekiti
Employment Type: Full Time
Job Description
We are seeking a dynamic and experienced Marketing Specialist to join our team at Glocient Hospitality.
As a Marketing Specialist, you will be responsible for developing and executing innovative marketing strategies to promote our brand and drive business growth.
This role requires a creative thinker with a strong understanding of the hospitality industry and a passion for delivering exceptional guest experiences
Responsibilities
The ideal candidate can effectively manage marketing operations, such as the production and deployment of marketing collaterals, visibility materials of various formats, installation of brand activation/experience points, coordinating regulatory approval of communication messages, etc.
The right candidate can project manage brand activations/retail executions/market facing initiatives across various customer touchpoints, delivering on time and in full (OTIF)
The right candidate can strike the balance of a pleasant personality that endears him/her across functional stakeholders in a Holding Company/subsidiary structure, and at the same time able to drive marketing projects/activities across the finish line
Possesses core skills such as writing reports, developing marketing proposals, making presentations, coordinating alignment meetings, project meetings, operationalizing projects into deliverables, executing, logistics, and other marketing operations activities
The right candidate has a good background/training/experience from key marketing discipline and/or allied sectors such as events/retail/activation agencies, creative agency, experiential agencies, etc.
Sound commercial acumen, able to justify marketing activities in terms of ROI and business value
Develop and implement comprehensive marketing campaigns across various channels including digital, social media, email, events, and partnerships
Manage and optimize digital marketing campaigns, including SEO/SEM, PPC advertising, social media advertising, and email marketing, to drive brand awareness, engagement, and lead generation
Monitor and analyze social media performance metrics, generate reports, and provide insights and recommendations for continuous improvement
Develop and execute email marketing strategies, including creating engaging email content, managing subscriber lists, and optimizing email deliverability and open rates
Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth
Collaborate with cross-functional teams including sales, product management, and external agencies to align marketing strategies with business objectives and sales targets
Plan and coordinate events, webinars, and conferences to enhance brand visibility, generate leads, and engage with key stakeholders
Monitor and analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and initiatives and optimize strategies accordingly
Stay updated on industry trends, best practices, and emerging technologies in marketing and technology solutions
Qualification
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
3+ years of experience in Marketing, preferably within the Hospitlaity industry.
Proven track record of successfully executing marketing campaigns and initiatives.
Solid understanding of digital marketing channels and tactics including SEO, SEM, PPC, social media, and email marketing.
Strong analytical skills with the ability to interpret data, analyze results, and optimize strategies to maximize ROI.
Excellent written and verbal communication skills with the ability to create compelling content.
Creative thinker with strong problem-solving skills and the ability to work effectively in a collaborative environment.
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce, Bitrix24) is a plus.