Digital Sales & Marketing Lead at SIMS Nigeria Limited

SIMS Nigeria Limited specializes in the assembly, distribution and sales of consumer electronics from major brands such as - Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic. Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

Job Title: Digital Sales & Marketing Lead

Location: Lagos
Employment Type: Full-time

About the Role

• The Digital Sales & Marketing Lead will oversee all digital marketing and sales efforts, from developing strategy to executing campaigns and optimizing results.
• This role is ideal for a strategic thinker who excels at both big-picture planning and hands-on management.
• You'll work cross-functionally, collaborating with sales, product, and creative teams to align digital marketing initiatives with our growth objectives.

Key Responsibilities

• Digital Strategy & Execution: Design and implement a cohesive digital marketing and sales strategy across key channels including social media, paid media, SEO, and email marketing to increase lead generation and conversions.
• Campaign Development: Manage the entire lifecycle of digital marketing campaigns, from ideation to execution and post-campaign analysis, ensuring alignment with brand and revenue goals.
• Sales Enablement: Partner with the sales team to develop digital strategies that support their efforts and equip them with tools and content to improve customer acquisition and retention.
• Data & Performance Analytics: Use analytics tools to track campaign performance, optimize content, and identify opportunities for improved ROI. Translate insights into actionable recommendations.
• Team Leadership: Mentor a small team of digital specialists, fostering collaboration and ensuring continuous learning and skill enhancement.

Qualifications

• Proven experience (5+ years) in digital marketing and sales roles with measurable results in customer acquisition and revenue growth.
• Expertise in multi-channel marketing, including social media, paid advertising, SEO, email marketing, and content.
• Proficiency in digital tools and analytics platforms (e.g., Google Analytics, HubSpot, or Salesforce).
• Strong leadership skills with experience managing a small team and collaborating cross-functionally.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with the ability to turn data into strategic insights and action.

Application Closing Date
14th November, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.