Brila Media Limited - Founded by frontline sports entrepreneur, analyst and presenter, Dr. Larry Izamoje, Nigeria’s foremost sports news house has grown into a robust establishment with a dynamic online presence through the Brila audio-visual App to reach sports fans anywhere, anytime, every time.
We are recruiting to fill the position below:
Job Title: Digital Marketing Specialist
Location: Lekki, Lagos
Employment Type: Full-time
Job Summary
The ideal candidate will have a blend of digital marketing expertise and the technical know-how to manage website performance, troubleshoot issues, and optimize online platforms.
This role requires creativity, analytical thinking, and hands-on experience in both marketing strategies and technical web management.
Key Responsibilities
Digital Marketing (60% of Role):
SEO & SEM: Implement and optimize on-page and off-page SEO strategies to improve organic search rankings. Manage and monitor paid campaigns (Google Ads, Facebook Ads, etc.).
Content Creation: Collaborate with content writers, graphic designers, and other team members to create compelling marketing content for blogs, social media, and email campaigns.
Social Media Management: Develop and execute social media strategies to engage followers, grow online communities, and increase brand visibility.
Email Marketing: Design and manage email campaigns using platforms like Mailchimp, HubSpot, or other marketing automation tools.
Audio Visual Streaming : The ideal candidate will have hands-on experience with live streaming software, specifically vMix, and a solid understanding of streaming to multiple social media platforms such as YouTube, Facebook Live, Twitch, and others. You will be responsible for producing high-quality live broadcasts, managing streaming setups, and troubleshooting technical issues in real-time.
Analytics & Reporting: Track performance metrics using Google Analytics, SEMrush, and other tools. Generate reports and provide insights for optimizing future campaigns.
Marketing Automation: Implement and manage marketing automation workflows to nurture leads and convert prospects.
Technical Support & Website Management (40% of Role):
Website Management: Oversee website updates, maintenance, and content management using platforms like WordPress, Shopify, or similar CMS tools.
Troubleshooting & Issue Resolution: Provide technical support for website-related issues, including fixing broken links, resolving server errors, and addressing plugin issues.
UX/UI Improvements: Collaborate with web developers and designers to enhance the website’s user experience, navigation, and overall functionality.
Website Optimization: Ensure the website is optimized for speed, mobile responsiveness, and SEO best practices. Conduct regular performance audits.
Basic HTML/CSS: Edit web pages, create landing pages, and update content using basic HTML/CSS coding skills.
Security & Backup: Ensure website security measures are up to date and perform regular backups to safeguard content and data.
Qualifications
Education:
Bachelor's Degree in Marketing, Information Technology, Web Development, or a related field.
Experience:
3+ years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and website management.
Technical Skills:
Strong proficiency in WordPress, Shopify, or similar CMS platforms.
Familiarity with HTML/CSS for basic web editing.
Experience with SEO tools (Ahrefs, SEMrush, Moz) and Google Analytics.
Understanding of CRM and email marketing tools (HubSpot, Mailchimp).
Knowledge of website optimization techniques and best practices.
Certifications: Google Ads, Google Analytics, HubSpot, or other relevant certifications are a plus.
Key Competencies:
Analytical Thinking: Ability to analyze data and metrics to assess campaign effectiveness and troubleshoot technical issues.
Creative Problem Solving: Strong skills in both creative digital strategies and technical issue resolution.
Communication: Excellent written and verbal communication skills to collaborate with both marketing and technical teams.
Project Management: Ability to manage multiple projects, campaigns, and website updates with attention to detail and deadlines.
Adaptability: Stay current with industry trends, digital marketing tools, and new technology developments.
Application Closing Date
15th November, 2024.
How to Apply
Interested and qualified candidates should send their resumes to: [email protected] using the Job Title as the subject of the mail.