Marketing & Sales Officer at the Dog Food Shop Limited

The Dog Food Shop Limited is a bulk distribution/retail project for food and non-food products for pet animals.

We are recruiting to fill the position below:

Job Title: Marketing & Sales Officer

Location: Surulere, Lagos
Employment Type: Full-time
Reports To: General Manager
Staff Category: Junior Staff Level

Job Overview

• The Marketing and Sales Officer at The Animal Project Group Limited will play a key role in promoting the company’s products, developing sales strategies, and maintaining customer relationships to meet business goals.
• The officer will be responsible for driving growth in both the wholesale distribution and retail sales channels for food and non-food products for pet animals.
• This position demands creativity, market insight, strong communication skills, and a focus on consumer satisfaction while protecting the company’s integrity.

Duties and Responsibilities
Marketing Strategy Development:

• Develop and implement effective marketing strategies tailored to the company’s unique product offerings and target market.
• Identify key marketing opportunities and trends in the pet food and non-food product industry, ensuring the company stays ahead of competitors.
• Manage and monitor marketing campaigns across online and offline platforms to increase brand visibility and product awareness.
• Design promotional materials and campaigns that resonate with target audiences, focusing on customer engagement and retention.
• Collaborate with management to align marketing strategies with the company’s goals for growth and customer satisfaction.

Sales and Revenue Growth:

• Develop and execute sales strategies that drive revenue growth from distribution to retail channels.
• Meet or exceed sales targets by identifying new sales opportunities and converting leads into customers.
• Conduct market research to identify new business opportunities, including new market segments, customer needs, and potential collaborations.
• Build and maintain strong relationships with existing customers, ensuring repeat business and customer loyalty.
• Work closely with the warehouse and logistics team to ensure the timely and accurate delivery of products to customers.

Customer Relationship Management:

• Develop a deep understanding of customer needs and preferences, ensuring that the company’s offerings meet or exceed expectations.
• Establish and maintain a customer database, tracking client interactions, preferences, and purchasing behavior to personalize future interactions.
• Resolve any pre-sale questions or after-sale issues to ensure a positive customer experience, maintaining the company’s high standards of customer service.
• Provide timely follow-ups on sales leads, inquiries, and customer feedback to enhance customer satisfaction.

Online and Digital Marketing:

• Manage and maintain the company’s website and social media platforms, ensuring that content is engaging and up-to-date.
• Utilize digital marketing tools such as SEO, SEM, and social media advertising to increase online visibility and generate leads.
• Track and analyze the performance of online campaigns using analytics tools, providing reports to management on the effectiveness of each strategy.
• Respond promptly to online inquiries from potential and existing customers, offering information and support on products.

Product Knowledge:

• Acquire comprehensive knowledge of the company’s product range, including the benefits and unique features of each item.
• Stay updated on industry trends, competitor activities, and new products in the market to maintain a competitive edge.
• Provide product recommendations to customers based on their specific needs, enhancing their overall experience and satisfaction.

Market Research and Analysis:

• Conduct regular market research to assess consumer trends, competitor strategies, and potential market segments.
• Analyze sales data and customer feedback to adjust marketing and sales strategies accordingly.
• Identify new product opportunities or potential areas for business expansion based on research findings.

Sales Reporting and Forecasting:

• Track sales performance on a regular basis and provide management with detailed reports on revenue, customer acquisition, and product performance.
• Forecast future sales based on current trends and market conditions, helping to guide inventory management and product replenishment.
• Use data-driven insights to recommend improvements in sales and marketing strategies to optimize profitability.

Event and Promotions Management:

• Plan and execute marketing events such as product launches, trade shows, or promotional campaigns to drive brand awareness.
• Coordinate retail promotions, discounts, and special offers in collaboration with the management team to boost sales.
• Work with collaborators, suppliers, and influencers in the pet industry to co-host or sponsor relevant events and campaigns.

Team Collaboration:

• Work closely with the logistics, and inventory teams to ensure that marketing efforts align with product availability and delivery schedules.
• Coordinate with the procurement team to align marketing and sales strategies with stock levels, minimizing stockouts or overstock situations.
• Collaborate with the account team to ensure that pricing strategies align with profitability goals and market conditions.

Qualifications

• Bachelor’s Degree or HND in Marketing, Business Administration, Sales, or a related field.
• Minimum of  2 - 3 years of experience in sales and marketing, preferably within the retail or distribution sector.
• Experience in the pet industry or a related consumer goods sector is an added advantage.

Requirements & Skills:
Sales and Marketing Expertise:

• Proven track record in developing and executing successful marketing and sales strategies.
• Strong understanding of consumer behavior, particularly in the pet food and non-food product markets.
• Ability to identify sales opportunities, generate leads, and close deals effectively.

Technical Skills:

• Proficiency in digital marketing tools such as SEO, social media advertising, and email marketing.
• Strong understanding of CRM systems and experience in managing customer databases.
• Excellent command of Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with sales reporting software.

Communication Skills:

• Excellent written and verbal communication skills for effectively interacting with customers, partners, and team members.
• Strong presentation skills for product demonstrations, client meetings, and marketing events.

Negotiation and Persuasion:

• Skilled in negotiating contracts and deals, with the ability to persuade potential customers and close sales.
• Ability to handle customer objections and concerns professionally, ensuring a positive outcome.

Customer Service Orientation:

• Strong focus on customer satisfaction, ensuring that all interactions leave a positive impression of the company.
• Ability to resolve customer complaints and handle complex situations with tact and professionalism.

Analytical Skills:

• Ability to analyze sales data, customer feedback, and market trends to make informed decisions.
• Experience in forecasting sales and adjusting strategies based on performance metrics.

Teamwork and Collaboration:

• A team player with the ability to collaborate across departments to achieve company objectives.
• Willingness to work with various teams, including logistics, procurement, and finance, to ensure that marketing efforts align with broader business goals.
• Corporate Governance - Must be adaptable and committed to upholding corporate governance principles and standards.

Key Competencies:

• Strategic thinking and planning.
• Strong organizational and multitasking skills.
• High level of creativity and innovation in marketing campaigns.
• Ability to work independently and take initiative.
• Attention to detail and accuracy in reporting.
• Resilience and persistence in achieving sales goals.

Salary
N120,000 - N150,000 Monthly.

Application Closing Date
30th November, 2024.