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Marketing Manager at Moove Africa

Posted on Mon 14th Oct, 2024 - hotnigerianjobs.com --- (0 comments)


Moove is on a mission to redefine what large-scale rideshare leasing and vehicle ownership look like in Africa. We are developing an innovative model to rapidly improve the availability of vehicles for on-demand ridesharing services across major metro cities while also creating sustainable jobs for drivers

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos

Job Description

  • As a Marketing Manager at Moove, you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country.
  • Your role will involve market research, competitor analysis, and customer insights to drive effective marketing campaigns and initiatives.
  • You will collaborate with cross-functional teams to create compelling content, manage advertising campaigns, and oversee digital marketing efforts.
  • By leveraging your expertise in local market dynamics and consumer behavior, you will play a crucial role in expanding Moove's brand presence, driving customer acquisition, and fostering strong relationships within your target market.

Responsibilities

  • Develop specific regional marketing strategies and go-to-market plans to launch new products.
  • Build Moove’s brand equity and sustain this progressively as operations scale across the region.
  • Ensure operational excellence in executions while managing project teams to drive growth.
  • Drive local activations and ensure positive ROI on all brand engagements including showcase events, partnerships, field activities, etc.
  • Work closely with the communications specialist, business development team, CRM associate, and other key teams to execute all initiatives.
  • Allocate country budget to relevant initiatives and ensure actual spend is in line with the target.
  • Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives, progress, and reports.
  • Utilise data-driven decisions to improve the performance of marketing efforts.
  • Model our core values and promote them internally and externally

Requirements

  • A good first degree in a relevant field (Marketing, Communication, Business Administration, or any related field).
  • A minimum of 6 years experience and at least 2 years in a middle management role.
  • Experience in the Mobility and Tech industry.
  • Start-up Experience.
  • Research, Data Analysis, Organisation, & Planning skills.
  • Amazing creativity and communication skills.
  • People management and leadership skills.
  • Strong business acumen and problem-solving.
  • Passionate about new technologies.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online


  

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