Digital and New Media Marketer at iRecharge Tech-Innovations Limited

iRecharge Tech-Innovations Limited is a leading Information, Communication, and Software Technology firm dedicated to transforming Africa's technological landscape. With a commitment to delivering value through innovative technology solutions, we aim to revolutionize the digital experience for our clients.

We are recruiting to fill the position below:

Job Title: Digital and New Media Marketer

Location: Lagos
Employment Type: Full-time

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
• Stay abreast of industry trends and emerging technologies to enhance digital marketing.
• Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging and shareable content to increase brand visibility and audience engagement.
• Develop creative and compelling content for digital platforms, including social media posts, blog articles, infographics, and videos.
• Collaborate with graphic designers, videographers, and content creators to produce high-quality visuals and multimedia content.
• Implement SEO strategies to improve organic search rankings and visibility.
• Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
• Planandexecuteemailmarketingcampaigns, including content creation, segmentation, and analysis
• Monitorandoptimizeemailperformancemetrics.
• Collaborate with web developers to ensure the organization's website is optimized for user experience and searches.
• Regularly update website content and monitor site analytics.
• Plan, implemented, and optimized digital advertising campaigns across various platforms, such as Google Ads, Facebook, and LinkedIn ads.
• Monitor and analyze ad performance metrics.
• Utilize analytics tools to track and report on the performance of digital marketing reports.
• Provide regular reports and insights to stakeholders, detailing key performance indicators and areas for improvement.
• Foster online community engagement through social media interactions, online forums, and other digital channels.
• Respond to comments, messages, and inquiries promptly and professionally.
• Conduct market research to identify opportunities, trends, and audience preferences in the digital landscape.
• Stay informed about competitors' digital marketing strategies.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or a related.
• Proven experience in digital marketing, including social media management, SEO, SEM, and content creation.
• Familiarity with analytics tools such as Google Analytics and socialmediaanalytics.
• Strongcreativeandanalyticalskills.
• Excellentwrittenandverbalcommunicationskills.
• Ability to multitask and work in a fast-paced environment.
• Familiarity with emerging trends in new media and digital marketing.

SEO and SEM Performance:

• Improvement in organic search rankings.
• Increase in organic tract other website.
• ROI on SEM campaigns.

EmailMarketing:

• Open rate and click-through rate of email campaigns.
• Conversion rate from email marketing.
• Growth in email subscriber list.

WebsiteOptimization:

• Improvement in website track and user experience metrics (bounce rate, session duration).
• Increase in conversions from website visitors.
• Website load time and mobile optimization metrics.

Digital Advertising:

• ROI on digital advertising campaigns.
• Clickthrough rate (CTR) and conversion rate of ads.
• Cost per acquisition (CPA) for digital ads.
• Analytics and Reporting:
• Accuracy and time lines of performance reports.
• Number of action able insights provided to stakeholders.
• Improvement in KPIs based on reported insights.

Community engagement:

• Response time to social media comments and inquiries.
• Increase in positive online interactions and community sentiment.
• Number of online community engagements (forum posts, social media interactions).
• Market Research and Competitive Analysis:
• Number of market research reports generated.
• Implementation of strategies based on market research.

Application Closing Date
31st October, 2024.