Product Marketing Associate at Rvysion Group

Rvysion Group is a collection of operating companies (op-cos) that build products focused on solving problems for specific communities. Some of our products include Rayna, Synthera, Design Whiz as well as Rvysion Studio

We are recruiting to fill the position below:

Job Title: Product Marketing Associate

Location: Lagos
Employment Type: Full-time

Job Brief

• As a Product Marketing Specialist at Rvysion, you will be a key contributor to our marketing team, focusing on content ideation and digital marketing strategies. This role involves creating compelling product content, implementing digital marketing campaigns, analyzing ad performance, generating sales reports, optimizing SEO, and managing community engagement.

Responsibilities
Content Ideation & Creation:

• Schedule and publish posts across various channels to maintain a consistent online presence.
• Develop and execute a social media and content marketing strategy that drives engagement, growth, and retention of the Rvysion community.
• Collaborate with editors to produce high-quality videos showcasing our products and work.
• Create written and digital content that effectively communicates product features and benefits.

Digital Marketing:

• Plan and execute digital marketing campaigns to promote products.
• Utilize various online channels, including social media, email, and paid advertising.
• Monitor campaign performance and make data-driven optimizations.
• Create and manage social media advertising campaigns to reach new customers and drive app downloads.

Ad Placement & Analytics:

• Monitor and analyze social media and engagement metrics to understand the effectiveness of campaigns, and use this information to improve strategies over time.
• Set up and analyze advertising metrics to measure the effectiveness of campaigns.
• Provide insights and recommendations for improving ad performance.
• Track key performance indicators in relation to product goals.

SEO Specialist:

• Implement SEO strategies to improve product visibility and search rankings.
• Conduct keyword research and optimize product content for search engines.
• Manage the Rvysion blog and create relevant and engaging blog content.

Community Management:

• Create and maintain relationships with industry partners, influencers, and other stakeholders to expand the reach of the Rvysion brand.
• Monitor and respond to customer feedback, comments, and inquiries.
• Implement strategies to grow and nurture the product community.

Requirements

• Proven experience in product marketing and digital marketing.
• Strong writing skills - copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
• Exceptional problem-solving skills and a solution-oriented mindset.
• Knowledge of the design landscape and trends.
• An initiator and a problem solver who can make things happen in a dynamic environment.
• Strong SEO/Digital marketing skills and attention to detail for handling multiple activities concurrently.
• Strong content creation skills for both written and digital formats.
• Proficiency in using analytics tools for ad performance measurement.
• Solid understanding of SEO principles and best practices.
• Excellent communication and collaboration skills.
• Creativity to Think outside the box.
• Knowledge of social media management tools.
• Strong understanding of analytics and reporting tools.
• Ability to package communication material for different audiences.
• Ability to deliver creative strategic content, texts, images, and videos.

Working Conditions

• Full-time position with occasional flexibility based on project needs.
• A collaborative work environment with cross-functional teams.

Application Closing Date
17th October, 2024.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Note: The above job description is not exhaustive, and the duties may be adjusted based on business needs.