Digital Marketing Expert at Design Synchrony

Design Synchrony helps to create more time for "Key Activities" by handling the important yet generic tasks for businesses. We want to free up time for more brainstorming sessions, growth, and increased bottom line. Tasks like: Branding, UI/UX, Website design/development and management, Printing, Graphics and Social media management.

We are recruiting to fill the position below:

Job Title: Digital Marketing Expert

Location: Nigeria

Description 

• We are seeking a versatile and results-driven Marketing Personnel with a focus on Content Writing, Copywriting, SEO, and Email Marketing to join our dynamic team.
• In this role, you will be responsible for developing high-quality content, optimizing it for search engines, crafting persuasive copy, and managing email marketing campaigns to engage our audience and drive business growth.
• You will collaborate with our marketing, product, and sales teams to ensure consistent messaging and effective marketing strategies across all platforms.

Key Responsibilities
Content Writing:

• Develop engaging, informative, and high-quality content for blogs, websites, social media, and marketing materials
• Research industry trends, target audience needs, and competitors to inform content strategies
• Collaborate with internal teams to create content that supports product launches, events, and promotions

Copywriting:

• Craft compelling, persuasive, and clear copy for websites, landing pages, social media, and advertisements
• Develop messaging that resonates with different audience segments, driving conversions and engagement
• Edit and proofread content to ensure consistency, clarity, and adherence to brand guidelines

SEO Optimization:

• Perform keyword research and develop SEO strategies to improve organic search rankings and drive traffic
• Optimize on-page SEO elements such as meta tags, headings, and internal linking
• Track and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and adjust strategies based on data insights

Email Marketing:

• Create and execute email marketing campaigns, from content creation to distribution and performance analysis
• Develop targeted email campaigns, including newsletters, promotional emails, and drip campaigns, to nurture leads and engage customers
• Manage and segment email lists to ensure effective targeting and personalization
• Monitor email marketing KPIs such as open rates, click-through rates, and conversions, and optimize campaigns for better performance

General Marketing Duties:

• Collaborate with graphic designers, developers, and other team members to produce cohesive marketing materials
• Stay updated on digital marketing trends and best practices, including changes in search algorithms, email marketing tools, and content marketing strategies
• Analyze marketing performance and provide reports with actionable insights to optimize future campaigns
• Assist in managing the company’s social media presence by writing posts and engaging with followers

Required Skills and Qualifications

• Proven experience in marketing, with a focus on content writing, copywriting, SEO, and email marketing
• Excellent writing, editing, and proofreading skills, with a keen eye for detail
• Strong understanding of SEO best practices and experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
• Experience with email marketing platforms (e.g., Zoho Campaigns)
• Proficiency in using content management systems (e.g., WordPress) and email automation tools
• Ability to create compelling, customer-focused content that drives engagement and conversions
• Strong analytical skills and ability to interpret data to make informed marketing decisions
• Knowledge of digital marketing trends, audience targeting, and lead-generation strategies
• Excellent project management and organizational skills, with the ability to multitask and meet deadlines

Preferred Qualifications:

• Experience with A/B testing, CRO (conversion rate optimization), and UX writing
• Familiarity with social media management and paid advertising (Google Ads, Facebook Ads)
• Basic graphic design skills using tools like Canva or Adobe Creative Suite
• Knowledge of HTML, CSS, or other web technologies is a plus

What We Offer

• Competitive salary and benefits package
• Flexible working hours with remote work options
• Opportunity to work in a creative and collaborative environment
• Professional development and growth opportunities
• Access to industry-leading tools and resources

Application Closing Date
21st October, 2024.