Market Research Analyst at Polo - Cico Farms and Estate Limited

Polo - Cico Farms and Estate Limited is a farm complex, into Greenhouse farming to produce varieties of pepper on large scale as well as poultry and catfish production for both local and international markets.

We are recruiting to fill the position below:

Job Title: Market Research Analyst

Location: Omoku, Rivers

Overview

• At Polo Cico Farms and Estate Limited, market research is the engine that drives our business forward. We are searching for a qualified market research analyst to research market and consumer trends.
• They'll understand our business objectives and strategically analyze relevant data to help us improve marketing and sales initiatives. And they’ll be able to interpret large quantities of data from Agricultural industry and communicate findings to our team.
• We are committed to serving our customers and employees, and that starts with understanding market trends and using key data to accelerate our business.

Objectives of this Role

• Perform quantitative and qualitative research into consumers, competitors, suppliers and the marketplace
• Create reports, presentations, and actionable items based on collected data
• Analyze data from numerous sources to identify market trends and consumer demographics
• Strategize how best to allocate resources to improve marketing campaigns and sales
• Evaluate market data using software and statistical techniques
• Understand business objectives and design polls or surveys to gain insights into prospective customers’ preferences.

Responsibilities

• Gather and analyze data on consumers, competitors, suppliers and market conditions using statistical software.
• Interpret data to provide actionable insights on market trends, competitive positioning, and potential opportunities.
• Monitor and evaluate competitor performance, pricing, and marketing strategies to shape competitive approaches.
• Design and execute qualitative and quantitative research methods, including surveys and focus groups.
• Perform market research SWOT analysis.
• Collaborate closely with marketing, sales, and production teams to align research objectives and findings.
• Ensure all research adheres to ethical standards, maintains data integrity, and upholds data confidentiality.
• Coordinate with external research agencies or vendors, ensuring outsourced work aligns with company objectives and standards.
• Review and interpret large data sets and organize them into spreadsheets, charts, and graphs
• Present data findings and insights during company-wide meetings
• Study consumer behaviors and attitudes and write up predictions for future sales trends
• Consolidate data findings into reports to share with the team.
• Stay up to date on market trends, consumers and product research, and industry best practices.

Preferred Qualifications

• HND/B.Sc in Computer Science, Statistics, Economics or any related field of study.
• At least 3 years of experience working as a market research analyst or in a similar role
• Knowledge of data warehousing and mining
• Demonstrated success predicting market trends
• Insatiable curiosity for digging into data and gaining market insights
• Passion for statistical research and analysis.

Skills and qualifications:

• Exceptional analytical and strategic thinking abilities
• Great capacity to understand and relay complex data across industries
• Comprehensive knowledge of statistics and experience with statistical technologies such as MATLAB and Python
• Advanced computer literacy skills and a facility with search engines and web analytics
• Superb ability to multitask while paying attention to detail
• Excellent written and verbal communication skills

Application Closing Date
3rd October, 2024.