Growth Marketer at Swiftly Rescue

At Swiftly Rescue, our story began with a simple, yet, powerful mission: to transform the automobile and logistics industry and make every journey safe, seamless, and stress-free. Founded by a team of passionate individuals driven by a shared vision, we embarked on a journey to redefine the way drivers experience roadside assistance.

We are recruiting to fill the position below:

Job Title: Growth Marketer

Location: Lagos

Role Summary

• We are seeking for a dynamic and results-driven Growth Marketer to join our team. This role is critical in driving our customer acquisition and market penetration strategies as we scale our innovative roadside assistance services.
• The ideal candidate is a creative thinker with a data-driven mindset, capable of designing and executing growth experiments across multiple channels. Experience in the automobile or insurance sector is a plus.

What Success Looks Like

• Success in this role means increasing our customer base, reducing acquisition costs, and enhancing brand visibility in key markets.
• You will be responsible for developing, testing, and optimizing campaigns that drive growth.
• This involves leveraging digital marketing, content strategies, and partnerships to acquire and retain customers.
• Your efforts will directly contribute to achieving Swiftly Rescue’s revenue and customer engagement goals.

Key Responsibilities

• Customer Acquisition: Develop and execute strategies to attract new customers through digital marketing channels, partnerships, and offline initiatives.
• Growth Experimentation: Design and run growth experiments to test hypotheses, iterating based on data to identify scalable acquisition channels.
• Performance Marketing: Manage paid advertising campaigns on platforms like Google Ads, Facebook, and LinkedIn, optimizing for ROI and customer acquisition costs.
• Content Strategy: Collaborate with the content team to create engaging materials that resonate with our target audience and drive inbound leads.
• Partnership Development: Identify and engage with potential partners in the automobile and insurance sectors to create mutually beneficial growth opportunities.
• Analytics and Reporting: Track and analyze key metrics, including conversion rates, customer acquisition costs, and lifetime value. Provide regular reports and insights to the leadership team.
• Customer Journey Optimization: Work closely with product and tech teams to enhance the customer experience, reduce churn, and increase customer satisfaction.

How this Role Fits Into Swiftly Rescue’s Goals:

• As a Growth Marketer, you will be at the forefront of expanding our reach and driving the adoption of our services.
• Your efforts will be instrumental in achieving our mission to become the leading provider of roadside assistance solutions in Nigeria and beyond.
• By developing and executing effective growth strategies, you will help us scale rapidly and make a meaningful impact in the lives of our customers.

Requirements
Experience:

• 3-5 years of experience in a growth marketing role, with a proven track record of driving customer acquisition and engagement.
• Experience in the automobile or insurance sector is highly desirable.

Skills:

• Strong analytical and problem-solving skills.
• Proficiency in tools like Google Analytics, CRM software, and marketing automation platforms.

Creativity:

• Ability to think outside the box and come up with innovative solutions to challenging growth problems.

Communication:

• Excellent verbal and written communication skills, with the ability to articulate complex ideas to various stakeholders.

Collaborative Spirit:

• Ability to work effectively across teams and manage multiple projects in a fast-paced startup environment.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send their Resume and a Cover Letter detailing their experience and why they’re a great fit for this role to: [email protected] using the Job Title as the subject of the email.