Sub Category

Trainee / Graduate Jobs

Administrative Jobs in Nigeria

Advertising Jobs Nigeria

Accounting Jobs in Nigeria

Auditing Jobs Nigeria

Arts Jobs in Nigeria

Android / IOS Developer Jobs

Agriculture Jobs in Nigeria

Architecture Jobs in Nigeria

Aviation Jobs in Nigeria

Automobile Jobs in Nigeria

Banking Jobs in Nigeria

Computer & InfoTech Jobs

Computer / IT Support Jobs

Customer Service Jobs

Civil Engineering Jobs

Cook / Chef Jobs

Database Jobs in Nigeria

Driving / Dispatch Rider Jobs

Education Jobs for Nigerians

Real Estate Jobs

Electrical/Electronics Jobs

Engineering Jobs in Nigeria

Facility Mgt Jobs in Nigeria

Finance Jobs in Nigeria

Front Desk Jobs in Nigeria

Geology Jobs

Government Jobs in Nigeria-

Graphics Design Jobs

Hospitality Jobs in Nigeria

Hotel Jobs in Nigeria

HR Jobs in Nigeria

Industrial Attachment (Internship)

Insurance Jobs in Nigeria

Journalism / Content Writing Jobs

Law Enforcement / Security Jobs

Lecturing Jobs in Nigeria

Law / Legal Jobs in Nigeria

Linux & Unix Jobs Nigeria

Marketing & Sales Jobs

Maritime & Shipping Jobs

Medical & Healthcare Jobs

Military Jobs in Nigeria

Computer Networking Jobs

NGO Jobs in Nigeria

Oil & Gas Jobs in Nigeria

Oracle Jobs in Nigeria

Personal Assistant Jobs

PHP & MySQL Jobs in Nigeria

Physician / Medical Officer Jobs

Public Relation Jobs

Programming / Software Jobs

Pri/Sec Sch Teaching Jobs

Real Estate Jobs in Nigeria

Remote / Work-at-home Jobs

Research Jobs in Nigeria

Safety & Health Jobs

Secretarial Jobs in Nigeria

Security Jobs in Nigeria

Sales Jobs

Shipping & Maritime Jobs

Student Jobs in Nigeria

Software Developer Jobs

System Admin Jobs in Nigeria

Teaching Jobs in Nigeria

Telecommunication Jobs

Semi-skilled / Factory Work

Volunteer Jobs Nigeria

Web Developer Jobs Nigeria

Web Designer / Frontend / UI Jobs


Job Filter

Get Latest Nigerian Jobs Alert!
Enter your email below.






  
          Popular Jobs
Craneburg Construction Company Job Recruitment (3 Positions)

JNO Integrated Services Internship & Exp. Job Recruitment (3 Positions)

Bukka Hut Restaurant Job Recruitment (6 Positions)

Togetherway Limited Job Recruitment (3 Positions)

Chi-Daniels Global Concept Limited Job Recruitment (3 Positions)

Helean Global Limited Job Recruitment (3 Positions)

Ant Express Logistics Company Job Recruitment (3 Positions)

Boolean Labs Limited Job Recruitment (4 Positions)

Rosabon Financial Services (RFS) Limited Job Recruitment (4 Positions)

George Houston Resources Limited (GHR) Consulting Services Job Recruitment (6 Positions)

Osten Laboratory Graduate & Exp. Job Recruitment (4 Positions)

Mastercard Nigeria Job Recruitment

Univacity Limited Job Recruitment (5 Positions)

Bosak Microfinance Bank Limited Job Recruitment (3 Positions)

Zigma Limited Job Recruitment (3 Positions)

ABNL Limited Job Recruitment (5 Positions)

MTN Nigeria Job Recruitment (3 Positions)

Optimus Bank Tech Academy Program

National Basketball Association (NBA) Job Recruitment

Uncle Stan's Foods Job Recruitment (6 Positions)

LD&D Consulting Job Recruitment (3 Positions)

Techduce Africa Job Recruitment (5 Positions)

Apex Network Limited Job Recruitment (3 Positions)

Sundry Foods Limited Job Recruitment (3 Positions)

TradeDepot Limited Job Recruitment (3 Postions)

IQVIA Nigeria Job Recruitment (5 Positions)

HRHub.ng Limited Job Recruitment (4 Positions)

AnneMarthas Global Services Limited Job Recruitment (13 Positions)

The Art Hotel Limited Job Recruitment (3 Positions)

U.S. Mission Job Recruitment (9 Positions)

Venmac Resources Limited Job Recruitment (13 Positions)

R & R Recruiting Services internship and experienced Job Recruitment (7 Positions)

RSIN Group Job Recruitment (3 Positions)

Victoriasid Travels and Tours Job Recruitment (3 Positions)

The Foodhub by CWC (TFH) Job Recruitment (5 Positions)

International Medical Corps (IMC) Job Recruitment (4 Positions)

Uraga Real Estate Job Recruitment (4 Positions)

Nestle Nigeria Plc Job Recruitment

Applicant Recruiters Limited Job Recruitment (5 Positions)

Polaris Digitech Limited (PDL) Internship & Exp. Job Recruitment (4 Positions)

Ellarose Interiors Job Recruitment (4 Positions)

Seven Up Bottling Company Limited Job Recruitment (8 Positions)

Worknigeria Job Recruitment (6 Positions)

Stella Maris Schools Job Recruitment (4 Positions)

Flour Mills of Nigeria Plc Job Recruitment (23 Positions)

mDoc Healthcare Limited Job Recruitment (4 Positions)

Freee Recycle Limited Trainee & Exp. Job Recruitment (3 Positions)

Rubber Estates Nigeria Limited Job Recruitment (3 Positions)

Helen Keller International (HKI) Job Recruitment (7 Positions)

Standard Chartered Bank Job Recruitment


Trade Marketing Coordinator at Promasidor Nigeria

Posted on Mon 23rd Sep, 2024 - hotnigerianjobs.com --- (0 comments)


Promasidor - We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.

We are recruiting to fill the position below:

Job Title: Trade Marketing Coordinator

Location: 
Lagos
Employment Type: Full Time

Job Summary

  • The Trade Marketing Coordinator is responsible for driving the growth and development of the category within the Sales department.
  • This role involves formulating and executing category strategies aimed at maximizing market share, revenue, and profitability across key sales channels.
  • The manager will work closely with cross-functional teams, including sales, marketing, supply chain, and distributors, to ensure the effective implementation of category plans, trade promotions, and our AVA strategies.
  • The goal is to build a strong, differentiated category portfolio that resonates with both consumers and trade partners, ensuring sustained growth of our brands in a competitive FMCG environment.

Responsibilities
Category Strategy and Development:

  • Develop, implement, and manage comprehensive category strategies for the portfolio to drive sales growth and market share.
  • Identify growth opportunities within the category based on market trends, consumer behaviour, and competitive analysis.
  • Collaborate with marketing teams to define brand positioning and communication strategies specific to the category.

Trade Marketing Execution:

  • Design and execute trade marketing activities, including promotional campaigns, merchandising strategies, and category-focused activations.
  • Manage in-store execution plans for general trade and key accounts and ensure alignment with the overall category strategy.
  • Define outlets activation standards and point-of-sale (POS) materials and ensure their timely distribution to enhance product visibility in stores.

Customer & Channel Development:

  • Partner with the sales team to develop region-specific category growth plans for the different retail channels (e.g., modern trade, general trade, e-commerce…)
  • Conduct regular reviews with key trade partners to optimize category performance and implement category management principles.
  • Ensure s are well-positioned in the assortment mix of retailers and collaborate on shelf space optimization.

Market Intelligence and Reporting:

  • Conduct ongoing competitive and pricing analysis and monitor market trends to keep the category strategy aligned with evolving market dynamics.
  • Provide regular reports on category performance, identifying risks and opportunities, and recommending action plans.
  • Work closely with the finance team to track and monitor the profitability of the category.

Cross-functional Collaboration:

  • Collaborate with the sales, supply chain, and demand planning teams to ensure product availability, optimal stock levels, and timely product launches.
  • Support the new product development (NPD) process for the category by providing market insights and trade feedback.
  • Work with the marketing team to develop and execute go-to-market plans for new products.
  • Coach and mentor younger sales employees and foster a performance driven culture.

Key Activities:

  • Category Planning: Develop detailed annual category plans by region and channel, outlining key priorities, budget allocation, and growth targets.
  • Promotion Management: Design and implement trade promotions, ensuring measurable ROI and alignment with category goals.
  • AVA & Promasidor Perfect Store (PPS): Effective POS & PPS budgeting, procurement and deployment. Working with field sales teams to ensure effective usage and optimally visibility of our categories across channels.
  • Pricing and Profitability Management: Conduct regular reviews of pricing strategy to maintain category competitiveness and profitability.
  • Stakeholders Engagement: Regularly engage with field sales team, trade partners and key accounts to review category performance, gather insights, and adjust plans accordingly.
  • Performance Tracking and Reporting: Create monthly performance reports detailing the progress of the category in terms of sales, volume, and profit.
  • Cross-functional Meetings: Participate in internal meetings, S&OP and others with sales, marketing, and supply chain to ensure alignment on category goals.

Education

  • Bachelor's Degree in any discipline
  • Computer literacy (MS Word, Excel, PowerPoint)

Experience:

  • Minimum of 5 years’ experience in Sales or Trade Marketing with a demonstrable record of success in a category development role

Skills:

  • Proven experience in category development
  • Strong communication, Presentation and Negotiation skills
  • Strong Analytical Skills
  • Competitive intelligence, Shopper, channel trends, use of Nielsen and Kantar
  • Basic Finance

Personal Attributes:

  • Interpersonal skills
  • Ownership Spirit
  • Self-motivated
  • Leadership Abilities.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online


  

Comments (0)


Post a Comment
Name: *
Email: *
Comment: *