Below the Line (BTL) Marketing Executive (Assistant Manager) at Direct Recruit Company Limited

Direct Recruit Company Limited - Our client, an FMCG Company, is recruiting to fill the position below:

Job Title: Below the Line (BTL) Marketing Executive (Asst Manager)

Location: Ikeja, Lagos
Employment Type: Contract (4 months)

Job Summary

• We are a FMCG Company dedicated to creating memorable brand experiences.
• We’re looking for a creative and results-driven Below the Line (BTL) Marketing Executive (Asst Manager) to join our team and help elevate our campaigns.

Position Overview

• The BTL Marketing Executive (Asst Manager) will be responsible for developing and executing targeted marketing initiatives that engage consumers directly and drive brand loyalty.
• You will work closely with the marketing team to design and implement impactful BTL strategies, including promotions, events, and direct marketing.

Key Responsibilities

• Develop and execute BTL marketing campaigns that align with overall brand objectives.
• Plan and coordinate promotional events, in-store activations, and product launches.
• Collaborate with cross-functional teams to create engaging marketing materials.
• Analyze campaign performance and consumer feedback to optimize future initiatives.
• Manage relationships with vendors, agencies, and partners to ensure successful execution.
• Monitor industry trends and competitor activities to identify new opportunities for engagement.
• Create detailed reports on campaign effectiveness and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in BTL marketing or a similar role.
• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for innovative marketing strategies.
• Proficiency in marketing analytics tools and software.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.
• A dynamic and collaborative work environment.
• The chance to work on exciting projects with a talented team.

Application Closing Date
27th September, 2024.

How to Apply
Interested and qualified candidates should send their Resume to: [email protected] using the job title and name as the subject of the mail. (eg., “BTL Marketing Executive (Asst Manager) Application - [Your Name]”).

Note: If you’re ready to take your BTL Marketing Career to the next level, we want to hear from you!