Senior Digital Marketer at Metropolitan School of Business and Management (MSBM)

Metropolitan School of Business and Management (MSBM) is an Ed-tech pathway college offering affordable and qualitative internationally regulated diplomas and executive education courses to the world, with a unique focus on Africa, Asia and the Middle East. MSBM, as a Pathway College offers diploma degrees (level 3, 4, 5, 6 and 7) via OFQUAL-regulated awarding bodies leading to Degrees from top UK Universities. MSBM is a private for-profit business school providing International Students, access to outstanding British Diplomas at almost half the fee of the Universities.

We are recruiting to fill the position below:

Job Title: Senior Digital Marketer

Location: Lagos
Employment Type: Full-time (Remote)

Job Summary

• We are seeking a Senior Digital Marketer to supervise our digital marketing team.
• The Senior Digital Marketer will develop, implement, track and optimize our digital marketing campaigns across all digital channels and provide result-oriented advertising.
• Our ideal candidate is someone with experience in e-commerce and lead generation (Meta and Google Ads).
• The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• You will work with the marketing team and supporting teams (such as programmers) to launch campaigns on time and on budget.
• In addition to being an outstanding communicator, the ideal candidate will also demonstrate excellent interpersonal and analytical skills.
• The ideal candidate should also be both a self-motivated individual and a positive team player.

Job Responsibilities

• Provide detailed reports on our marketing campaign’s overall performance.
• Assess important metrics that influence the website traffic, service quotas, and target audience.
• Reviewing analytics data to measure the effectiveness of digital marketing campaigns and making adjustments when necessary.
• Developing marketing strategy and planning for online advertising campaigns.
• Monitoring the performance of digital channels to ensure that they are reaching their target audiences and generating quality leads.
• Establish end-to-end digital marketing capabilities and strategies that align with the needs and goals of the businesses.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
• Identify advertising needs.
• Establish best practices in digital marketing.
• Stay up-to-date with digital technologies developments

Job Qualifications

• A bachelor's degree in Marketing or a similar area.
• 10+ years experience in digital marketing or advertising position.
• Proven working experience in leading a digital marketing team.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Up-to-date on the latest trends and technologies in digital marketing.

Skills & Requirements:

• Critical thinking and problem-solving skills.
• Good understanding of different social media platforms, best practices, and website analytics.
• Extremely creative skills.

Application Closing Date
26th September, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the job title as the subject of the mail.