Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.
Job Description
The RTC Transformation Lead will define and embed the Route to Consumer transformational requirements within the region; this will include the following functional areas:
Determine the vision, strategy required and mode of execution to develop the Best-in-Class practices that ensure that Diageo achieves its vision. The ideal Distributor is one that can run as a financially capable, independent and fully operational Distributor; with a proper organisation set up and right manpower.
Commercial (including but not limited to the following work-streams: field sales, key account, distributor management, retail outlet service levels, trade terms, innovation, key relationships with key enabling stakeholders, contract management for key partnerships).
Logistics (including defining the Distribution requirements and structure, like warehousing, logistics processes, route coverage, cost-to-serve- model, and inventory model),
Customer Service (including Case fill rate and Order fill rate, Order to Cash processes, Replenishment Programs, customer inventory management processes, order management and customer collaboration programs),
Finance (including Cost to Serve analysis, investment modelling for supply & commercial, and ensuring a transformational solution for working capital constraints thru the full chain - retailer, distributor, wholesaler, Diageo, Profit and Loss modelling across markets, Cash-flow management, financing schemes for distribution infrastructure) as well as the supporting technology to enable trading-Automation platform that supports in-field execution (EDGE), eB2B, eB2C to enable e-commerce solutions.
Lead a senior cross-functional team that includes Commercial, Logistics, Customer Service, Finance, and Technology/Automation during all stages of the Route to Consumer transformation: Diagnosis, Design, Pilot and Implementation
Facilitate the development of the route-to-consumer model for the region, initiate plans and initiatives to accelerate growth in existing whilst also proactively tapping into emerging channels
Accountable for the implementation of the RtC transformation and supporting toolkits; for example, Field Sales Process, Working Capital solutions,
Responsible for delivering the Route to Consumer KPIs, which will be defined during the RtC design phase.
Ensure that the RTC functional leads, and workstream leads are fully operational and delivering the project KPIs.
Utilize best practice toolkits against all workstreams to define the prescribed process & KPIs for the market. Toolkits to include: Field Sales Process, Key Account Process, Distributor & Wholesaler Process, Innovation Process, Logistics Process, Target Setting & Reporting
Develop and Implement distribution partner RTM Playbook to drive consistent world-class distribution partner standards in order to drive consistent revenue growth. This will include development and implementation of word-class distribution partner trade terms and incentive plans across markets.
Reviewing distribution partner performance on automation platform to gain insights and target impactful activities with desired Return on Investment (ROI)
Own the Diageo’s in-market business P&L by driving category growth and mix
Develop and implement a Capability training program for the Distributor Leadership Team on Commercial, Finance, HR, Supply & IS.
To initiate and take leadership in implementing motivating incentives to the distributor teams to support new route to market for spirits to deliver exceptional results for spirits.
To build productive working relationships with customers (Internal and external, Diageo and 3rd Party) and in-market field sales teams.
Qualifications, Experience and Leadership
7 years of Management experience with a proven track record of delivering results;
Cross-functional management experience
Experience with various RTC models, both supply and commercial.
Strong commercial acumen and proven ability to generate insights from data sources
Experience implementing a change program or transforming a business model
Strong experience and knowledge in Distributor Management, Sales Management, Logistics, Customer Service, Diageo Way of Selling, Key Accounts, and S&OP.
Experience with various routes to market
Strong customer P&L understanding and appreciation of working Capital structure and drivers of profitability.
High level of business acumen and project management across functions
Needs to be a recognised functional expert within the business
Proven ability to influence stakeholders across functions and levels as this role must work with existing teams and external resources and must be able to influence senior levels.
Pragmatic approach to implementation of concepts and problem-solving skills
Ability to lead and supervise virtual teams and work under tight deadlines across functions.
Strong Stakeholder and Relationship Management experience to drive compelling Win-Win business propositions.