Digital Marketing Assistant at earlySTEMer Limited

earlySTEMer is a platform where kids between the ages of 6 and 18 can learn practical technology skills such as Coding, Web design, and Robotics. Kids can learn in one-on-one virtual sessions with a tutor, or through our instructor-led Virtual Group Classes, or learn at their own convenience through our Self-paced plans.

We are recruiting to fill the position below:

Job Title: Digital Marketing Assistant

Location: Lagos
Employment Type: Full-time

Summary

• Join our team as a Digital Marketing Assistant! In this entry-level role, your digital media enthusiasm and creativity will shine as you contribute to promoting our practical technology courses for children and their parents.
• Whether you're just starting your career or you're a digital-savvy beginner, your passion for online media and willingness to learn will make you an essential part of our dynamic marketing team.
• If you're ready to dive into the world of digital marketing and help shape the next generation of tech-savvy learners, we'd love to hear from you!

Responsibilities

• Create and publish engaging content (digital media assets such as images, videos, graphics, etc.) for our social media platforms (Facebook, Instagram, Twitter, LinkedIn, Threads, etc.) in line with our brand guidelines
• Monitor social media activities and respond to comments and messages in a timely, helpful, and professional manner
• Handle all pre-sales inquiries from multiple channels including social media, website chats, email, & WhatsApp and efficiently route sales inquiries to the sales team
• Conduct market research to identify trends and opportunities in digital media
• Use digital analytics tools to track and report on the performance of our digital content and campaigns
• Assist in the management and updating of our company website including creating landing pages and updating content
• Increase awareness and sensitize the public about the company’s brand
• Setting key performance indicators (KPIs) for social media campaigns such as targets for a certain number of shares, likes, followers, or customers, and measuring a campaign’s performance against the KPIs
• Collaborate with the marketing team to develop and implement digital marketing campaigns to build a large and strong community online.
• Assist with offline advertising, including organizing events, exhibitions, and other promotional activities.
• Support the digital marketing team in other tasks as needed

Requirements

• Bachelor's Degree (preferred) in Marketing, Communications, or a related field is a plus but not mandatory
• A genuine interest in digital media and online trends
• Strong written and verbal communication abilities to effectively convey ideas and engage with diverse audiences
• A knack for coming up with imaginative and engaging marketing ideas tailored for children and parents
• Openness to learning from data and feedback to refine marketing strategies for optimal results
• Basic familiarity with social media platforms and digital tools (e.g. Canva, Capcut), or a quick learner eager to enhance your skills
• Effective organization skills to manage your tasks, meet deadlines, and contribute to team objectives
• Must be detail-oriented, creative and have a collaborative spirit
• Proactive attitude in identifying challenges and proposing creative solutions to improve campaigns
• A belief in the value of practical technology skills for children's development and a desire to contribute to their learning journey

Benefits

• Salary: N100,000 monthly.
• Health insurance coverage
• Opportunity for professional growth in a dynamic and innovative industry.
• Remote Work
• Positive and dynamic work environment

Application Closing Date
30th September, 2024.

Method of Application
Interested and qualified candidates should send their CVs (in PDF) and Cover Letters to: [email protected] using the Job Title as the subject of the mail.

Note
The cover letter should include answers to the following questions:

• Tell us about your experience with digital media, even if you're just starting out. Have you ever worked on promoting something online?
• Which social media platforms do you believe would be most effective for reaching our target audience of children aged 6-16? Why?
• We value adaptability. Can you describe a situation where you learned from data or feedback to improve your approach?