Marketing Manager at a Microfinance Bank - Zurishaddai Recruitment Agency

Zurishaddai Recruitment Agency - Our client, a Microfinance Bank, is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Gbagada, Lagos
Employment Type: Full-time (Onsite)

Job Overview

• Our client urgently requires a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
• Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
• To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
• Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• B.Sc in Marketing or a related field
• Demonstrable experience in marketing together with the potential and attitude required to learn
• 4 - 5 years experience in a finance house is required
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics,etc
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication.

Salary
N200,000.00 gross with other performance-based benefits.

Application Closing Date
16th September, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using "Marketing Manager" as the subject of the mail.

Note: Only qualified candidates will be contacted.