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Social Media Manager at a Reputable Company

Posted on Mon 09th Sep, 2024 - hotnigerianjobs.com --- (0 comments)


A reputable company is recruiting suitable candidates to fill the position below:

Job Title: Social Media Manager

Location: Island, Lagos
Employment Type: Full-time

Job Overview

  • We are seeking a creative and highly motivated Social Media Manager to lead the digital presence of our pet store on the Island in Lagos.
  • The ideal candidate will be responsible for developing and implementing a comprehensive social media strategy, engaging with our online community, and promoting our products and services.
  • If you are passionate about pets, social media trends, and growing online engagement, this is the role for you!

Key Responsibilities
Social Media Strategy:

  • Develop and execute a social media strategy to build brand awareness, increase customer engagement, and drive online sales.
  • Manage and grow the pet store’s social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.).
  • Stay up-to-date with the latest trends in social media, pet care, and retail, and adjust the strategy accordingly.

Content Creation:

  • Create engaging, high-quality content including posts, stories, videos, and graphics showcasing products, pets, and store events.
  • Collaborate with in-store staff to highlight special promotions, events, new products, and customer testimonials.
  • Plan and execute social media campaigns focused on customer education, promotions, and pet care tips.

Community Management:

  • Build and nurture an online community of pet lovers by interacting with followers, responding to comments and messages, and engaging with other relevant content.
  • Encourage user-generated content by promoting customer testimonials, pet pictures, and positive feedback.
  • Monitor and report on social media trends, competitor activities, and customer feedback.

Analytics and Reporting:

  • Track and analyze key performance metrics (KPIs) including follower growth, engagement rates, website traffic, and online sales conversions.
  • Create monthly performance reports and recommend actionable insights to improve engagement and ROI.
  • Adjust social media strategies based on data analysis to maximize results.

Collaboration and Cross-Promotion:

  • Work closely with the team to align social media efforts with broader store campaigns and promotions.
  • Collaborate with influencers, pet care experts, and local organizations to expand the store’s online reach.
  • Coordinate with vendors and partners for product features, giveaways, and collaborations.

Advertising and Promotions:

  • Plan and manage paid social media advertising campaigns to increase visibility and drive online and in-store sales.
  • Optimize campaigns for audience targeting, budget allocation, and ad performance.
  • Create and promote seasonal offers, discounts, and in-store events through creative social media promotions.

Requirements

  • Available to resume immedialtely.
  • Must Reside on the Island and be willing to work 5 to 6 times a week.
  • Must be able to respond to customers and maintain customer relationshipon social media platforms.
  • Proven experience as a Social Media Manager or similar role, preferably in retail or pet-related industries.
  • Strong knowledge of social media platforms (Instagram, Facebook, TikTok, LinkedIn) and their best practices.
  • Proficiency in social media management tools.
  • Excellent communication and copywriting skills, with a passion for storytelling and engaging content.
  • Experience with graphic design tools (Canva, Photoshop) and video editing software.
  • Analytical skills with the ability to interpret social media metrics and adjust strategies accordingly.
  • Ability to work independently and as part of a team, with strong time management skills.
  • A love for pets and familiarity with pet care products and services is highly preferred.

Preferred Skills:

  • Experience working with influencers and managing collaborations.
  • Knowledge of SEO, website traffic, and Google Analytics.
  • Ability to create basic photography and videography content of pets, products, and events.

Salary
N100,000 - N150,000 Monthly.

  • Competitive, based on experience.

Benefits:

  • Opportunity to grow your portfolio in the pet and retail industry.
  • A fun and pet-friendly working environment.

Application Closing Date
9th October, 2024.

How to Apply
Interested and qualified candidates should send their CV, Portfolio, and a Cover Letter to: [email protected] using the Job Title as the subject of the mail.


  

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