A reputable company is recruiting suitable candidates to fill the position below:
Job Title: Social Media Manager
Location: Island, Lagos
Employment Type: Full-time
Job Overview
We are seeking a creative and highly motivated Social Media Manager to lead the digital presence of our pet store on the Island in Lagos.
The ideal candidate will be responsible for developing and implementing a comprehensive social media strategy, engaging with our online community, and promoting our products and services.
If you are passionate about pets, social media trends, and growing online engagement, this is the role for you!
Key Responsibilities
Social Media Strategy:
Develop and execute a social media strategy to build brand awareness, increase customer engagement, and drive online sales.
Manage and grow the pet store’s social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.).
Stay up-to-date with the latest trends in social media, pet care, and retail, and adjust the strategy accordingly.
Content Creation:
Create engaging, high-quality content including posts, stories, videos, and graphics showcasing products, pets, and store events.
Collaborate with in-store staff to highlight special promotions, events, new products, and customer testimonials.
Plan and execute social media campaigns focused on customer education, promotions, and pet care tips.
Community Management:
Build and nurture an online community of pet lovers by interacting with followers, responding to comments and messages, and engaging with other relevant content.
Encourage user-generated content by promoting customer testimonials, pet pictures, and positive feedback.
Monitor and report on social media trends, competitor activities, and customer feedback.
Analytics and Reporting:
Track and analyze key performance metrics (KPIs) including follower growth, engagement rates, website traffic, and online sales conversions.
Create monthly performance reports and recommend actionable insights to improve engagement and ROI.
Adjust social media strategies based on data analysis to maximize results.
Collaboration and Cross-Promotion:
Work closely with the team to align social media efforts with broader store campaigns and promotions.
Collaborate with influencers, pet care experts, and local organizations to expand the store’s online reach.
Coordinate with vendors and partners for product features, giveaways, and collaborations.
Advertising and Promotions:
Plan and manage paid social media advertising campaigns to increase visibility and drive online and in-store sales.
Optimize campaigns for audience targeting, budget allocation, and ad performance.
Create and promote seasonal offers, discounts, and in-store events through creative social media promotions.
Requirements
Available to resume immedialtely.
Must Reside on the Island and be willing to work 5 to 6 times a week.
Must be able to respond to customers and maintain customer relationshipon social media platforms.
Proven experience as a Social Media Manager or similar role, preferably in retail or pet-related industries.
Strong knowledge of social media platforms (Instagram, Facebook, TikTok, LinkedIn) and their best practices.
Proficiency in social media management tools.
Excellent communication and copywriting skills, with a passion for storytelling and engaging content.
Experience with graphic design tools (Canva, Photoshop) and video editing software.
Analytical skills with the ability to interpret social media metrics and adjust strategies accordingly.
Ability to work independently and as part of a team, with strong time management skills.
A love for pets and familiarity with pet care products and services is highly preferred.
Preferred Skills:
Experience working with influencers and managing collaborations.
Knowledge of SEO, website traffic, and Google Analytics.
Ability to create basic photography and videography content of pets, products, and events.
Salary
N100,000 - N150,000 Monthly.
Competitive, based on experience.
Benefits:
Opportunity to grow your portfolio in the pet and retail industry.
A fun and pet-friendly working environment.
Application Closing Date
9th October, 2024.
How to Apply
Interested and qualified candidates shouldsend their CV, Portfolio, and a Cover Letter to: [email protected] using the Job Title as the subject of the mail.