LVMH Group, created in 1987, today comprises more than 75 exceptional Maisons, each of which creates high-quality products. It is the only group present in all five major sectors of the luxury market: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing. LVMH currently employs over 213,000 people across the world and reported sales of 86.2 billion euros in 2023.
The Consumer Experience/Activation Manager co-develops and implements BTL consumer activation strategies, working closely with both the Marketing Team and the Distributor Team to drive brand awareness, Consumer engagement, trial and recruitment across multiple touchpoints in accordance with brand guidelines.
The position reports to the Marketing Director, MH Nigeria.
Develop and execute consumer activation plans to drive brand visibility and engagement.
Collaborating with cross-functional teams, such as marketing, sales and Service providers, to align consumer experience efforts with business goals, objectives and brand guidelines
Deliver exemplary execution throughout activation cycle – from high profile PR events to in-store pop-ups and displays
Be obsessive about creating consumer consideration, trial and most importantly recruitment
Work with brand teams and Marketing Director to maximize amplification of all real-world activities
Analyze consumer behavior, market trends, and competitor activities to identify opportunities for growth.
Designing and implementing customer service standards and guidelines to ensure consistent and exceptional service delivery for all Moet Hennessy Activations
Monitor and evaluate campaign performance, providing insights and recommendations for optimization.
Build and maintain relationships with key stakeholders, agencies, and partners to support consumer activation initiatives.
Training and educating staff on consumer-centric approaches and best practices to foster a consumer-focused culture throughout the organization and with our Distributor.
Stay up to date with industry best practices and emerging trends in consumer activation and experiential marketing.
Educational Qualification
Bachelor's Degree in Marketing, Communications, Business Administration or related field. MBA is a plus.
Strong luxury background with previous experience in Marketing, Trade Marketing, Sales or Communications, preferably in the drinks industry.
Strong consumer management track record.
Professional experience:
Minimum of 5 years' experience in Consumer Activations, brand Marketing and/or related roles in the local market
Strong Project Management skills with the ability to manage multiple campaigns simultaneously
Good Understanding/Experience of Commercial & Trade Marketing
Technical & management skills:
Strong knowledge of PowerPoint, Excel and other Microsoft office tools
Personal & interpersonal skills:
Excellent communication skills – Verbal & written interpersonal communication
Must be creative and curious about in market trends, competitive moves, broader marketing topics, best practices from outwith the industry
Digitally savvy and able to leverage the channel to maximise amplification of events
Highly self motivated and must be an Operator
Excellent analytical, mathematical, and creative problem-solving skills
Logical and efficient, with almost obsessive attention to detail (striving for perfection in all they do)
Ability to effectively prioritize and execute tasks while under pressure
Strong customer service orientation and good Negotiations skills when required
Experience working in a team-oriented, collaborative environment
Emotional intelligence - a high level of emotional intelligence which enables one to navigate the emotions of both customers and team members, showing empathy when needed