Neovarsity Africa - We are at the forefront of a transformative education revolution in Africa. Founded with a vision to bridge the gap between traditional education and the evolving needs of the modern job market, we have established ourselves as a pioneering Digital School and alternative college.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Lagos
Job Description
The Marketing Manager develops, implements, and oversees marketing strategies to drive business growth and enhance brand awareness.
This role involves creating and executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve organizational goals.
The Marketing Manager ensures that all marketing efforts align with the company's overall objectives and target audience.
Responsibilities
Strategy Development:
Develop and execute comprehensive marketing strategies and plans to achieve business goals and increase market share.
Conduct market research to identify trends, opportunities, and competitive landscape.
Set marketing objectives and key performance indicators (KPIs) to measure campaign effectiveness.
Campaign Management:
Create, manage, and optimize marketing campaigns across various channels including digital, print, social media, and events.
Oversee the creation of marketing materials, including advertisements, brochures, and website content.
Monitor and analyze campaign performance, making data-driven decisions to improve results.
Team Leadership:
Lead and mentor the marketing team, providing guidance and support to achieve departmental and company objectives.
Coordinate with external agencies, vendors, and partners to execute marketing initiatives.
Manage the marketing budget, ensuring efficient allocation of resources.
Brand Management:
Develop and maintain the company's brand identity, ensuring consistency across all marketing materials and communications.
Implement strategies to enhance brand visibility and reputation.
Customer Insights:
Analyze customer behavior, preferences, and feedback to tailor marketing strategies and improve customer engagement.
Utilize analytics tools to track and measure customer interactions and campaign effectiveness.
Collaboration:
Work closely with sales, product development, and other departments to align marketing strategies with business objectives.
Collaborate on product launches, promotions, and special events.
Reporting:
Prepare and present regular reports on marketing performance, ROI, and key metrics to senior management.
Provide insights and recommendations based on data analysis.
Education
Minimum: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
Preferred: Master’s Degree in Marketing, Business Administration, or an equivalent advanced degree.
Experience:
Minimum: 3-5 years of experience in marketing roles, with a proven track record of successful campaign management and strategy development.
Preferred: Experience in a managerial role or leading a marketing team, along with industry-specific experience.
Skills:
Strategic Thinking:
Ability to develop and implement effective marketing strategies aligned with business goals.
Project Management:
Strong organizational and multitasking skills to manage multiple campaigns and projects simultaneously.
Creativity:
Innovative thinking to create compelling marketing content and campaigns.
Analytical Skills:
Proficiency in analyzing data, measuring campaign performance, and deriving actionable insights.
Communication:
Excellent verbal and written communication skills for effective messaging and team collaboration.
Technical Proficiency:
Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).
Leadership:
Proven ability to lead and motivate a team, manage external partnerships, and oversee complex projects.
Application Closing Date
25th August, 2024.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.