Soso Care is a micro health insurance which aims to use innovative ways to bring insurance to millions of people who never had a cover before.
We are recruiting to fill the position below:
Job Title: Digital Sales and Growth Channels Officer
Location: Port Harcourt, Rivers
Employment Type: Full-time
Job Summary
We are looking for someone who is humble, drive and ambitious to approach sales and insurance in an on unconventional method. Key responsibilities will include as fellows:
Responsibilities
Growth Strategy Development:
Strategic Planning: Develop and execute our digital growth strategy tailored to our goals and market dynamics.
Market Penetration: Identify and implement strategies to penetrate new markets and our customer segments.
Channel Strategy and Management:
Channel Selection: Determine which digital channels (e.g., social media, email, PPC, SEO) are most effective for reaching target audiences.
Channel Optimization: Continuously optimize channel performance to maximize ROI and adapt strategies based on performance data.
Lead Generation and Sales Development:
Lead Acquisition: Implement tactics to generate and nurture leads through digital channels.
Sales Funnel Management: Optimize the sales funnel to increase conversion rates from leads to paying customers.
Performance Tracking and Analytics:
Data Analysis: Use analytics tools to track and measure the effectiveness of digital marketing efforts and sales channels.
Performance Metrics: Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).
Campaign Execution:
Campaign Design: Create and launch digital marketing campaigns that align with growth objectives.
Testing and Optimization: Conduct A/B testing and other experiments to refine campaigns and improve performance.
Customer Acquisition and Retention:
Acquisition Tactics: Develop and implement strategies to attract new customers through various digital channels.
Retention Strategies: Create and manage initiatives to retain existing customers, such as loyalty programs and personalized offers.
Content and Messaging:
Content Creation: Oversee the creation of engaging and relevant content that drives traffic and supports sales efforts.
Messaging Consistency: Ensure consistent and compelling messaging across all digital channels.
Partnerships and Collaboration:
Partnership Development: Build relationships with influencers, affiliates, and other digital partners to expand reach and drive growth.
Cross-functional Collaboration: Work closely with other teams (e.g., product, customer support, engineering) to align digital strategies with overall business objectives.
Budget Management:
Cost Control: Optimize spend to achieve maximum growth impact while maintaining cost-efficiency.
Technology and Tools:
Tool Selection: Identify and implement digital tools and platforms that enhance growth and sales efforts.
Integration: Ensure seamless integration of digital tools with existing systems and processes.
Market Research and Adaptation:
Trend Analysis: Stay updated on industry trends and emerging technologies to adapt strategies accordingly.
Competitor Analysis: Monitor competitors to identify opportunities and threats in the digital landscape.
Application Closing Date
30th September, 2024.
How to Apply
Interested and qualified candidates should send their CV and a Cover Letter as the body of the mail to: [email protected] using "Digital growth and Sales Channels" as the subject of the mail.