Marketing & Communications Manager at Elite Talent Placements

Elite Talent Placements is a premier recruitment agency known for connecting top talent with exceptional opportunities. We specialize in identifying and placing high-caliber professionals in key roles that drive business success. Our commitment to excellence and personalized approach ensures that both our clients and candidates achieve their goals.

We are recruiting to fill the position below:

Job Title: Marketing & Communications Manager

Location: Lagos
Employment Type: Full-time
Industry: Electronics Manufacturing
Reports To: G.M, Sales & Marketing

Description

• Elite Talent Placements is proud to exclusively represent this client, a leader in the Marketing and Communications industry. Are you a seasoned marketing professional with a strong background in strategic planning, digital marketing, and communications? Do you have the skills to drive customer acquisition, engagement, and retention through innovative marketing strategies? If so, this role is perfect for you!

About the Role

• As the Marketing & Communications Manager, you will architect, deploy, and execute comprehensive strategic marketing frameworks for the entire organization and specific business units and brands.
• Your role involves leveraging advanced analytics, digital marketing tools, and automation technologies to optimize customer acquisition, enhance engagement, and maximize retention metrics.
• You will continuously analyze and iterate marketing strategies to ensure alignment with evolving market trends and business goals.

Key Responsibilities
Marketing Plan:

• Design, implement, and facilitate annual marketing plan.
• Support and facilitate the development and implementation of segment-level business/marketing plans.
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies, and plans to facilitate business unit growth.
• Develop marketing strategy based on knowledge of company policy, market nature, copyright and royalty requirements, and cost and mark-up factors.
• Edit materials according to specific market or customer requirements.
• Develop promotional materials including marketing collateral and print copies.
• Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency.

Marketing Budget:

• Plan and administer the organization’s marketing budget.
• Manage marketing suppliers.
• Negotiate with media agents to secure agreements for translation of materials into other media.
• Edit materials according to specific market or customer requirements.
• Develop promotional materials including marketing collateral and print copies.
• Liaise with sales business on development activities.
• Offer coaching for prospective client meetings, presentations, etc.
• Work with regional offices on designing and implementing prospecting and client contact systems.

Corporate Communications:

• Oversee corporate communications activities.
• Manage external communications and systems.
• Handle internal communications and systems.
• Lead public relations efforts.
• Coordinate with external vendors and consultants.

Brand Management:

• Develop and administer company brands.
• Manage external marketing partners such as advertising agencies, digital marketing firms, and production companies.
• Supervise a brand’s architecture, content, and function, and manage access to brand assets.
• Track consumer and market insights by reviewing metrics such as pricing and distribution and conducting consumer research.

Team Management:

• Supervise staff within the marketing department.
• Make staffing and hiring decisions.
• Build and develop a competent, commercially astute, dedicated, and efficient marketing team.
• Manage day-to-day activity with PR, press, and marketing communications agencies.

Periodic Duties:

• Design, implement, and facilitate the annual marketing plan.
• Support and facilitate the development and implementation of segment-level business/marketing plans.
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies, and plans to facilitate business unit growth.
• Develop marketing strategy based on knowledge of company policy, market nature, copyright and royalty requirements, and cost and mark-up factors.
• Perform other duties as assigned by the General Manager Sales and Marketing.

Requirements
What We Are Looking For:

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• 5 - 10 years of professional experience in a marketing role, with at least 2 years in a managerial position.
• Expertise in local market trends and customer behavior analysis.
• Excellent strategic planning, organizational, and communication skills.
• Proven experience in developing and executing marketing strategies.
• Strong leadership and team management capabilities.
• Advanced skills in digital marketing tools and analytics.
• Ability to work effectively with cross-functional teams.

Remuneration
N1,200,000 gross p/a.

Why Join Our Client:

• Attractive compensation package
• Freedom to shape and manage your team dynamics
• Health insurance, 13th-month pay, and pension plan
• Join a company known for high employee retention rates
• Enjoy a friendly culture with an open-door policy
• Opportunities for advancement and at least 2-3 learning and development programs annually.

Application Closing Date
13th August, 2024.