Social Media and Marketing Manager at Suacasa Nigeria Limited

Suacasa Nigeria is a leading development and construction management firm, specializing in the creation of luxurious apartments. Our unwavering commitment to excellence, innovative design, and strategic market engagement is inherent to our success in the Nigerian real estate industry. Suacasa Nigeria is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are recruiting to fill the position below:

Job Title: Social Media and Marketing Manager

Location: Lagos

Job Description

• We are looking for a dynamic and experienced Social Media and Marketing Manager to develop and implement effective marketing strategies that enhance our brand visibility and drive sales of our luxury properties.
• The ideal candidate will possess a strong background in both digital and physical sales and have an in-depth understanding of social media platforms as marketing tools.

Key Responsibilities
Marketing Strategy Development:

• Design and implement comprehensive marketing strategies for luxury apartment sales, both online and offline.
• Utilize market research and analysis to identify trends and opportunities for brand positioning.

Social Media Management:

• Develop, curate, and manage engaging content across all social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Monitor, analyze, and report on social media performance metrics, adjusting strategies as necessary to maximize engagement and reach.

Campaign Management:

• Plan, execute, and oversee marketing campaigns, including promotions, events, and advertising, ensuring alignment with brand standards.
• Collaborate with external agencies and vendors for the design and execution of marketing materials.

Sales Coordination:

• Work closely with the sales team to create marketing collateral and tools that effectively convey product benefits and features.
• Manage inquiries and leads generated from marketing efforts, ensuring timely follow-up and customer engagement.

Content Creation:

• Create compelling marketing materials, including brochures, presentations, and website content that highlight our luxury properties.
• Develop storytelling initiatives that enhance brand narrative and resonate with target audiences.

Brand Management:

• Ensure consistent brand messaging across all platforms and materials.
• Monitor and manage brand reputation through proactive engagement and response strategies.

Budget Management:

• Allocate and manage the marketing budget effectively, ensuring optimal return on investment (ROI) for marketing activities.
• Track expenditures and analyze the effectiveness of different marketing channels.

Key Performance Indicators (KPIs):

• Increase in brand awareness and social media engagement metrics (likes, shares, comments).
• Growth in lead generation and conversion rates attributed to marketing efforts.
• Number of successful marketing campaigns executed and their impact on property sales.
• Achievement of sales targets aligned with marketing initiatives.
• Customer satisfaction ratings and feedback from inquiries and sales processes.

Qualifications / Experience

• Minimum of 6 years of marketing experience, specifically in real estate or luxury product sales.
• Proven track record of managing successful marketing campaigns and social media strategies that lead to increased sales.
• Experience in using CRM and marketing automation tools is a plus.
• Bachelor's Degree in Marketing / Communications / Business, or a related field is preferred.

Competencies:

• Strong understanding of digital marketing principles and social media trends.
• Proficient in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Creative thinker with an eye for detail and design.
• Strong organizational and multitasking skills.

Application Closing Date
26th August, 2024.

How to Apply
Interested and qualified candidates should send their resume along with a cover letter detailing their relevant experience and interest in the position to: [email protected] using the Job Title as the subject of the mail.