Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. Our vision is to build an Africa where payment is a seamless part of everyday life.
We are recruiting to fill the position below:
Job Title: Head, Consumer Brand Management
Location: Lagos
Department: Group Marketing and Corporate Communications.
Reports to: Divisional Head, Brands, Communications, Content & CSR
Job Purpose
To lead brand marketing strategy and support the delivery sustainable and profitable, market volume, value and brand equity growth for assigned (consumer) products/brands.
Provide meaningful strategic input in the formulation and implementation of annual brand plan and budget including formulation and implementation of promotional/sponsorship initiatives
Support head of marketing in planning and developing the growth strategy in conjunction with product, consumer segment, market research and Brand Managers.
Product Marketing:
Market intelligence—Be the expert on customers/users, who are they, how they buy and their key buying criteria
Understand the competitive landscape—Be an expert on our competition and how they are positioned.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
Understand and document consumer behaviour and user journey, including where they get information, and the who, what, when and why behind the decisions they make. Expected to use this insight to strategically drive improvement to our marketing & customer acquisition/retention
Develop a marketing plan for the products you support including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
Provide sales enablement - understand and support sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Brand Management:
Provide expertise to the company in relation to brand development and maintains an awareness of any relevant developments in the field
Provide support in the development of advertising/communication concepts in support of brand building initiatives that can be successfully executed in the market place
Develop and manage brand specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage amongst existing customers)
Coordinate all relevant stakeholders to ensure campaign is implemented for all propositions
Develop initiatives to increase customers’ satisfaction
Contribute to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spend, revenue per customer (where applicable), return on investment etc.
Market Research
Apply research skill to accomplish business objectives: analyse data, search for trends, develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research
Search and spin global best practice go to market processes and approach
Compile briefs and reports on competitor intelligence, including insights around detailed positioning of products and segment propositions.
Channel distribution partner management:
Interface with channel partners to drive cost-effective initiatives
Leverage on partnerships to drive brand visibility and usage of Interswitch’s products.
Educational Qualifications
Good First Degree in relevant field/discipline
MBA from a reputable local/international institution an advantage
Membership of a professional association is desirable but not mandatory (CIM-UK, NIMN, APCON).
Experience:
5-8 years active/relevant experience in a similar function with experience in building brands and managing in a competitive, complex and dynamic environment.