Search Engine Optimization Specialist & Digital Marketer at Anabel Apartment and Suites

Anabel Apartment and suites is conceived to address a special niche in the dynamic hospitality environment of the Federal Capital City, Abuja. The overriding objective is to provide home comfort, elegance, exclusivity and quiet relaxation to the short-term visiting guests or the long stay residents. The Apartment Hotel is a classic hybrid of public living in an exclusive space, where privacy, personal comfort and leisure are intimately interwoven. It is indeed a retreat of peace and pleasure from the city’s bustling engagements.

We are recruiting to fill the position below:

Job Title: Search Engine Optimization Specialist & Digital Marketer

Location: Asokoro, Abuja
Employment Type: Full Time

Job Description

• We are seeking a skilled and experienced SEO Specialist and Digital Marketer to oversee our digital marketing efforts.
• The ideal candidate will have a deep understanding of SEO optimization, website optimization, social media optimization, and email marketing strategies.
• Additionally, the candidate must be conversant with the market trends specific to the Abuja region to ensure effective targeting of our local audience.
• Candidates residing in Abuja and with experience in the hospitality industry will be given preference.

Key Responsibilities

• Develop and implement SEO strategies to improve website visibility and organic search ranking.
• Conduct keyword research and analysis to identify opportunities for content optimization.
• Optimize website content, including landing pages, blog posts, and product descriptions, for search engines.
• Monitor website performance using Google Analytics and other SEO tools to track key metrics and identify areas for improvement.
• Manage and optimize social media profiles to increase brand awareness and engagement.
• Create and execute email marketing campaigns to nurture leads and drive conversions.
• Stay updated on industry trends and best practices in SEO, digital marketing, and hospitality.
• Collaborate with the marketing team to develop integrated marketing campaigns and initiatives.
• Provide regular reports and insights on digital marketing performance, including KPIs and ROI analysis.
• Continuously optimize digital marketing efforts based on data-driven insights and feedback.
• Stay abreast of local market trends and consumer preferences to inform digital marketing strategies and campaigns.

Key Performance Indicators (KPIs):

• Increase in website traffic and organic search ranking.
• Improvement in keyword rankings and visibility on search engine results pages (SERPs).
• Growth in social media followers, engagement, and reach.
• Increase in email open rates, click-through rates, and conversions.
• Enhancement of overall digital marketing ROI and performance metrics.

Qualifications

• Bachelor's Degree in Marketing / Communications, or a related field.
• Minimum of 2+ years of proven experience in digital marketing.
• Proven experience in SEO optimization, website optimization, social media management, and email marketing.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in Google Analytics, Google Search Console, and other SEO tools.
• Excellent written and verbal communication skills.
• Creative thinker with a strategic mindset and attention to detail.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Residing in Abuja.
• Experience in the hospitality industry is a plus.

Benefits

• Competitive salary, benefits package, and fee-based commission.
• Opportunity for professional growth and development.
• Dynamic and collaborative work environment.
• Discounts on accommodation and amenities at Anabel Apartments & Suites.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their resume and cover letter detailing their relevant experience and why they are the ideal candidate for this position, Including examples of successful digital marketing campaigns or projects they have led to: [email protected] using the Job Title as the subject of the mail.