Head of Marketing - West Africa at Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations. Currently, Godrej Africa, US & Middle East is ~350 Mn USD business with 10+ manufacturing locations and plays largely in hair fashion, hair care and FMCG categories.

We are recruiting to fill the position below:

Job Title: Head of Marketing - West Africa

Location: Lagos
Job type: Full-time

Role Purpose

• As Head of Marketing, you will play a pivotal role in developing and implementing strategies to accelerate revenue growth and expand our product portfolio.
• You will be responsible for shaping our marketing initiatives, optimizing pricing strategies, overseeing distribution expansion, and managing the successful launch of new product categories.
• Your expertise in shopper and trade marketing, along with customer development, will be crucial in achieving our goals.

Key Deliverables
Top Line Growth:

• Develop and execute comprehensive marketing strategies to drive revenue growth.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
• Collaborate with cross-functional teams to align marketing efforts with sales, product development, and operations.

Promotion Price Mix Optimization:

• Implement effective pricing strategies to maximize profitability and market share.
• Monitor and analyze pricing data to make data-driven decisions on promotions, discounts, and pricing adjustments.
• Work closely with the sales team to ensure pricing strategies align with market demands and customer expectations.

Distribution Expansion:

• Identify and prioritize target markets and channels for distribution expansion.
• Build and maintain relationships with distributors, retailers, and partners to increase product availability.
• Develop distribution strategies that ensure product visibility and availability in key markets.

New Category Launch:

• Lead the successful launch of new product categories from concept to market introduction.
• Conduct market research, competitive analysis, and consumer insights to inform product development and launch strategies.
• Create and execute marketing plans, including product positioning, pricing, and promotional campaigns.

Shopper and Trade Marketing:

• Develop and implement shopper marketing programs to enhance brand visibility and drive in-store sales.
• Collaborate with sales teams to create trade marketing strategies and promotional campaigns for retail partners.
• Measure the effectiveness of shopper and trade marketing initiatives and make adjustments as needed.

Customer Development:

• Build and maintain strong relationships with key customers and partners.
• Collaborate with the sales team to understand customer needs and develop tailored solutions.
• Identify opportunities for cross-selling and upselling to existing customers.

What’s it like to work at Godrej?

• We want you to be the best that you can be and encourage you to take ownership for your career. We are looking for aspirational professionals who are motivated by innovation, creative thinking and collaboration.
• You will be joining a team of people who have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world.

Educational Qualification & Experience Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• Proven experience in marketing leadership roles, in the consumer goods industry.
• Strong understanding of pricing strategies, distribution channels, and product launches.
• Experience with shopper and trade marketing.
• Exceptional analytical, strategic, and communication skills.
• Ability to work collaboratively with cross-functional teams.
• Results-oriented with a track record of achieving revenue and growth targets.
• If you are a strategic thinker with a passion for driving top-line growth, optimizing pricing, expanding distribution networks, and launching innovative products, this is a role for you.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV detailing their experience to: [email protected] using the Job Title as the subject of the email.

Note: Only shortlisted candidates will be contacted.