User Acquisition Manager at Carry1st

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, fintech, and web3, we scale awesome content in underserved frontier markets. Carry1st has a proprietary payments and ecommerce platform which allows players to acquire global content using locally-accessible payment methods. We are backed by awesome investors like: Andreessen Horowitz, Google, Riot Games, Avenir, Konvoy Ventures, and Nas.

We are recruiting to fill the position below:

Job Title: User Acquisition Manager

Location: Lagos
Job Type: Full-time

Job Summary

• As a User Acquisition Manager, you will be responsible for driving the growth of our player base through strategic acquisition campaigns across various digital channels.
• Your primary focus will be on efficiently acquiring high-quality users for our mobile games while maximising return on investment (ROI). 

Responsibilities
You will:

• Plan and manage UA Strategy for mobile apps/web across various ad networks In collaboration with the senior UA manager
• Analyse data and performance to continuously provide insights to improve the ROAS of our products
• Collaborate closely with various cross-functional teams including Growth Leads, Product Development, and Analytics to drive user growth and share feedback
• Maintain a close relationship with ad networks in order to continuously optimise campaigns 

Requirements
What makes you a great candidate?

• 3-5 years of Experience with running campaigns on various Ad networks (Social, DSP), mobile gaming experience is a plus 
• 3-5 years Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appflyers
• Data-driven marketer with a strong understanding of mobile user acquisition strategies and a passion for mobile gaming
• Experience with influencer marketing and ASO is a plus
• Experience in User Acquisition in African markets is a plus

Benefits
What will it be like to work at Carry1st?

• Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to:
• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create 
• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively 
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online