Wema Bank Plc - Widely reputed as the longest surviving and most resilient indigenous bank in Nigeria, Wema Bank Plc has over the years, diligently offered a fully-fledged range of value-adding banking and financial advisory services to the Nigerian public.
The Commercial Relationship Management Officer is a part of the sales team who builds and maintains relationships with customers, develops, exploits, and consummates sales opportunities, drawing in prospective commercial & retail customers.
To observe the competition to see what strategies are being used in order to stay ahead of the competition.
Responsibilities
Sales Management:
Execute branch commercial sales strategy reflective of the local market conditions to ensure that sales targets are met. This includes having product knowledge, cross selling and keeping up to date with changes and developments in the local market/area to drive optimal achievement sales opportunities.
Strong communication and interpersonal skills and the ability to build and maintain relationships.
To focus on driving customer acquisition and growing volumes, in the commercial business in the Bank through opening of different types of accounts.
To give feedback to the sales team and product management in market situations on new product/existing product development/upgrade for growing small and medium scale businesses and individuals in our marketing environment.
Manages and maintains current commercial business relationships and seek new accounts through sales.
Be actively involved in instilling and maintaining a positive sales environment through education of the Bank’s products and services.
Effectively convert service recovery to business opportunities and sustain client loyalty.
Giving sales presentations to a range of prospective customers and engage in frequent storm.
Visiting clients and potential customers to evaluate needs or promote products and services.
Coordinating sales efforts with marketing programs
Risk Management:
Ability to identify an acceptable level of lending risk, in line with the bank’s risk appetite statement and to maximize profit from that transaction.
Comply with the Bank’s complaint resolution process to resolve the matter, maintain our high service standards and mitigate further risks / losses.
Minimize risks through adherence to KYC compliance as per the bank policies and procedures in all your operations to minimize losses due to frauds.
Discuss loan terms and conditions and conduct collateral risk analysis to ensure compliance with the banks policies and procedures.
Ensure all documentation is valid and complete in assigned portfolio.
Customer Service:
Deliver and always maintain customer service standards, for improved service delivery.
Log customers’ complaints through the customer query register identifying the root causes and addressing them at source to prevent recurrence.
Provide appropriate products and services via the most suitable channel to ensure that customers’ needs are met.
Offer a consistent yet differentiated customer experience by offering holistic needs analysis and consultation to key clients in portfolio management taking ownership of all categories of customer service matters.
Consistent and frequent communication with client providing complete, concise portfolio valuations and guidance.
Serves as a problem-solver for the client, helping them identify investment criteria, recognize and handle concerns that arise as consultation moves closer to decision.
Complies with the use of appropriate processes and procedures expected of all members of staff who are constantly in contact with the customers.
Advice customers on financial services
Handles customer complaints and solve problems.
Engaging customers on banking products and services
Approach and sign on new customers.
Qualification and Skills
Below are qualifications required to work as a Commercial, RMO
Education: Minimum of First Degree in Any Discipline. Additional Qualification will be an Added Advantage
Specialized knowledge: Minimum of 5 - 8 years cognate experience
Professional Certification: CIBN
Experience: Sales and Marketing
Digitally Savvy
Superb interpersonal skills.
Good communication skills
A commitment to excellent customer service
Strategic thinking and ability to analyze and solve problems quickly.