Digital Marketing Analyst at Roducate Limited

Roducate is a comprehensive e-learning resource that can be used by schools as their core teaching and learning tool, as well as for self-paced learning by students. As an education technology company, we are committed to making high quality education accessible to all, regardless of location or socioeconomic status. We are dedicated to innovation and cutting-edge technology, and are always looking for talented professionals to help us achieve our goals.

We are recruiting to fill the position below:

Job Title: Digital Marketing Analyst

Location: Victoria Island, Lagos
Employment Type: Full-time

Description 
Digital Marketing:

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Design, build and maintain our social media presence across all digital channels
• Measure and report on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights.
• Evaluate end-to-end customer experience across multiple channels and customer touch points, and optimize them.
• Research new online media opportunities that will benefit the company o Any other duties as may be assigned.

Copywriting:

• Produce engaging, clear text for different advertising channels
• Write clear, attractive copy with a distinct voice
• Edit and proofread copies as needed
• Develop content marketing strategies, implement, analyze and optimize them
• Use SEO’s principles to maximize copy’s reach.
• Assist with writing business proposals, marketing & promotional materials and pitch decks.
• Any other duties as may be assigned.

Key Performance Indicators:

• Website Traffic
• Search Engine Rankings
• Social Media Engagement Rate
• Conversion Rate
• Cost Per Acquisition
• Open Rate
• Keyword Rankings
• Content Quality
• Content Production Rate
• Click-Through Rate

Professional & Academic Qualifications

• Minimum of 3 years of relevant working experience
• Minimum of Bachelor's Degree B.A / HND

Required Competencies:

• The post holder must be able to demonstrate appropriate skills and experience which will enable him/her to deliver against the main purpose and key responsibilities of the role.

More specifically, the following competencies are required to succeed in the role:

• Demonstrable experience managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Knowledge of online content strategy and creation
• Excelling writing, editing and proofreading skills
• Experience with SEO
• Strong research skills.

Application Closing Date
24th July, 2024.

Method of Application
Interested and qualified candidates should:
Click here to apply online