Strategist at Riquesa Africa Limited

Riquesa Africa is an experiential marketing Agency. We believe in the conceptualization of ideas that connect brands to the people. This belief fuels the passion to create consumer-centric ideas and deliver bespoke brand experiences to consumers.

We are recruiting to fill the position below:

Job Title: Strategist

Location: Lagos
Employment Type: Full-time

Job Overview

• We are seeking a seasoned Senior Strategist with over 5 years of experience working in an agency environment.
• The ideal candidate will possess a creative mind, strong storytelling abilities, and a proven track record of handling client briefs, debriefing, and delivering exceptional solutions.
• This role requires a strategic thinker who can develop overarching ideas that guide the agency’s work and elevate the client’s experience.

Key Responsibilities

Client Brief Handling:

•  Receive, understand, and interpret client briefs to align with their strategic goals.
•  Conduct thorough research to inform strategic insights and recommendations.

Strategic Planning:

•  Develop comprehensive strategic plans that address client objectives and drive business growth.
•  Create actionable strategies that integrate with broader marketing and business plans.

Idea Generation:

•  Lead brainstorming sessions to generate innovative ideas that meet client needs.
•  Craft compelling stories and narratives that resonate with target audiences.

Client Communication:

•  Present strategic plans and ideas to clients with confidence and clarity.
•  Serve as the primary point of contact for strategic discussions and updates.

Collaboration:

•  Work closely with creative, account, and project management teams to ensure strategic alignment throughout the project lifecycle.
•  Facilitate debrief sessions to ensure all team members understand and are aligned with the client’s vision.

Market Analysis:

•  Conduct market and competitor analysis to identify trends, opportunities, and threats.
•  Provide insights and recommendations based on market dynamics and consumer behavior.

Performance Measurement:

•  Define key performance indicators (KPIs) and metrics to measure the success of strategic initiatives.
•  Analyze campaign performance and provide actionable insights for optimization.

Client Retention:

•  Build and maintain strong client relationships through consistent, strategic value delivery.
•  Act as a trusted advisor, offering strategic counsel and guidance.

Innovation and Creativity:

•  Stay abreast of industry trends and emerging technologies to inform strategic recommendations.
•  Foster a culture of creativity and innovation within the agency.

Training and Development:

•  Mentor and guide junior strategists and team members, fostering professional growth.
•  Lead training sessions on strategic thinking and best practices.

Project Management:

•  Oversee the implementation of strategic initiatives from inception to completion.
•  Ensure projects are delivered on time, within scope, and within budget.

Budget Management:

•  Develop and manage budgets for strategic projects.
•  Ensure efficient allocation and utilization of resources.

Content Development:

•  Collaborate with content creators to develop engaging and relevant content that supports strategic objectives.
•  Ensure all content aligns with the overall strategic direction.

Stakeholder Engagement:

•  Engage with internal and external stakeholders to ensure alignment and buy-in for strategic initiatives.
•  Manage stakeholder expectations and provide regular updates on progress.

Thought Leadership:

•  Represent the agency at industry events and conferences.
•  Publish thought leadership pieces to enhance the agency’s reputation and visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of strategic planning experience in an agency setting.
• Proven track record of developing and executing successful strategies for clients across various industries.
• Exceptional storytelling and narrative development skills.
• Strong analytical and research skills with the ability to translate insights into actionable strategies.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in market analysis tools and strategic planning software.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their updated Resume, Cover Letter and a Portfolio of relevant work to: [email protected] using the Job Title and your name as the subject of the email.