Performance Marketer at Compugeen Africa

Compugeen Africa is a Fintech company with subsidiary companies involved in numerous sectors including Consultation, Travels and Tours, Hospitality and Real Estate. As part of our expansion plans, we are interested in engaging highly motivated individual/ individuals to join our team in our various business ventures.

We are recruiting to fill the position below:

Job Title: Performance Marketer

Job ref: 0807
Location: Lekki, Lagos
Employment Type: Full-time

Job Summary

• We are looking for a data-driven and results-oriented Performance Marketer to join our marketing team.
• In this role, you will drive the growth of our customer base, revenue, and profitability through strategic marketing initiatives.
• You will be responsible for planning, executing, and optimizing online marketing campaigns to enhance customer acquisition, engagement, and retention.

Responsibilities

• Develop and manage performance marketing campaigns across various digital channels, including search engines, social media, display advertising, and email marketing.
• Analyze and report on campaign performance, using data to make informed decisions and optimize strategies for better results.
• Conduct testing to identify the most effective ad creatives, landing pages, and audience segments.
• Collaborate with the marketing team to align performance marketing efforts with overall marketing goals and initiatives.
• Manage and optimize budgets for performance marketing campaigns to maximize ROI.
• Monitor industry trends and competitor activities to stay ahead of the curve and incorporate best practices.
• Use analytics tools to track and measure key performance indicators (KPIs) and provide regular performance reports

Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• Proven experience in performance marketing, digital advertising, or a similar role.
• Strong understanding of digital marketing channels and techniques.
• Proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
• Excellent analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong communication and collaboration skills.

Key Competencies:

• Experience with marketing automation tools and CRM systems.
• Knowledge of conversion rate optimization techniques.
• Familiarity with HTML, CSS, and basic web development principles.

Application Closing Date
18th July, 2024.

Method of Application
Interested and qualified candidates should send their CV, Cover Letters and copies of all academic certificates in one document to: [email protected] using "ref:0807 and the Job Title" as the subject of the mail.