ICT Software Marketer at PTK Consulting Limited

PTK Consulting Limited is an HR firm that assist small, meduim and large scale companies with their HR needs.

We are recruiting to fill the position below:

Job Title: ICT Software Marketer

Location: Port Harcourt, Rivers
Employment Type: Full-time
Reference Code: LAWTRUST

Job Summary

• We are seeking a dynamic and results-driven ICT Software Marketer to join our team.
• The ideal candidate will have a passion for technology, strong marketing skills, and a proven track record in promoting software solutions.
• This role involves developing and executing marketing strategies to increase brand awareness, generate leads, and drive sales for our ICT software products.

Responsibilities
Market Research:

• Conduct thorough market research to identify trends, customer needs, and competitive landscape.

Strategy Development:

• Develop and implement comprehensive marketing strategies and campaigns to promote ICT software products.

Content Creation:

• Create compelling marketing content, including blog posts, white papers, case studies, and social media posts.

Digital Marketing:

• Manage and optimize digital marketing channels, including SEO, PPC, email marketing, and social media.

Lead Generation:

• Develop and execute lead generation campaigns to build a robust sales pipeline.

Brand Management:

• Maintain and enhance the company's brand image through consistent messaging and branding across all marketing channels.

Collaboration:

• Work closely with the sales team to align marketing efforts with sales objectives and support sales initiatives.

Analytics:

• Monitor and analyze marketing campaign performance, using data to optimize strategies and report on ROI.

Events:

• Plan and execute marketing events, webinars, and trade shows to promote products and engage with potential customers.

Customer Engagement:

• Engage with customers and prospects through various channels to build relationships and gather feedback.

Qualifications

• Bachelor’s degree in Marketing, Business, ICT, or a related field.
• Proven experience in marketing, preferably within the ICT or software industry.
• Strong understanding of digital marketing tools and techniques.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing analytics tools and CRM software.
• Ability to work independently and as part of a team.
• Strong project management skills and attention to detail.
• Knowledge of the ICT industry and software products is a plus.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Understanding of web development and SEO best practices.
• Ability to analyze and interpret data to make informed marketing decisions

Benefits

• Competitive salary and performance-based bonuses.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Collaborative and innovative work environment.

Application Closing Date
5th July, 2024.

How to Apply
Interested and qualified candidates should send their updated CV to: [email protected] using "Marketer" as the subject of the mail.

Note: For further enquiries, whatsApp: 0803 628 3049.