Digital Marketer & Content Creator at Purplesmith Consulting

Purplesmith Consulting is a recruitment agency that offers Human Resources and Business Consulting services.

We are recruiting to fill the position below:

Job Title: Digital Marketer & Content Creator

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• We are currently seeking a talented and versatile Digital marketer & Content Creator to join our dynamic team.
• The ideal candidate will excel in content writing, script writing, developing viral content, phone cinematography, and phone editing.
• As a Digital Marketer & Content Creator, you will be responsible for managing our social media presence and creating compelling content that drives engagement and growth.
• You will work closely with our creative and marketing teams to develop strategies and content that align with our brand’s vision and objectives.

Job Summary

• Have a good knowledge of Online and Offline marketing strategies & campaigns.
• Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth.
• Develop a rapport with new clients, and set targets for sales and provide support that will continually improve the relationship.
• Prospect for potential new local and international clients and turn this into increased business.
• Visit and meet potential clients by growing, maintaining, and leveraging your people network.
• Present new products and services and enhance existing relationships.
• Develops, implements,executes, monitors and evaluates strategic marketing plans to achieve the organization’s objectives.
• Developing strategies to acquire new customers through existing channels such as search engine optimization (SEO) or pay-per-click advertising (PPC), SEM , social Media , Offline Etc
• Conducting research to find new ways to reach target audiences through social media channels, email campaigns, content creation, etc.
• Analyzing website data to identify what types of content resonate with visitors, what types of content are ignored, and how frequently visitors are accessing the website
• Using data analysis tools to track website performance and identify opportunities for improvement
• Developing strategies for increasing sales conversions of products through strategic partnerships with other companies.
• Think and work strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.

Key Responsibilities
Social Media Management:

• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth.
• Manage and curate content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social media trends, audience insights, and analytics to optimize content performance.
• Respond to comments, messages, and inquiries in a timely and professional manner.

Content Creation:

• Create high-quality, engaging content that aligns with our brand and marketing goals.
• Write and edit compelling blog posts, articles, social media posts, and other written content.
• Develop scripts for video content, ensuring clear and impactful messaging.
• Use phone cinematography to capture dynamic video footage and photos for social media.
• Edit videos and photos using phone editing tools and apps to produce polished and professional content.

Viral Content Development:

• Generate creative ideas for viral content that resonates with our audience and encourages sharing.
• Stay updated with the latest trends and viral content formats on social media platforms.
• Experiment with different content styles and formats to find what works best for our brand.

Requirements

• Interested candidates should possess a Bachelor's Degree in Marketing, Communications, or a related field with 2 - 4 years of experience.
• Proven experience as a Social Media Manager and Content Creator with a strong portfolio of work.
• Exceptional writing and editing skills with a knack for storytelling.
• Proficiency in scriptwriting for video content.
• Strong skills in phone cinematography and editing using mobile apps.
• Creative mindset with the ability to develop viral content and innovative ideas.
• Solid understanding of social media platforms, trends, and best practices.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with social media analytics tools and metrics is a plus.
• Knowledge of building or having worked with an ecommerce or a reputable organization would be an advantage.
• Good Knowledge of campaign strategies - good use of social media will be an advantage
• In-depth knowledge of various social media platforms, including Twitter, Instagram, Facebook, and TikTok and proficiency in automation tools (Canva), etc.

Application Closing Date
15th July, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.